Senior Principal, Competitive & Market Intelligence

Workday; New York (NY); Hybrid; USD 189,000 - 283,000; Full time

Job summary

Workday's Competitive and Market Intelligence team is seeking a Senior Principal to build, execute, and maintain programs powering customer focus and self‑service insights. You will lead win‑loss efforts and translate findings for executives while shaping dashboards and scalable intelligence systems across the GTM ecosystem.

You will work with cross-functional partners, apply rigorous research methods, and drive measurable impact in a flexible, inclusive environment.

Qualifications

• 12+ years in competitive/market intelligence in an enterprise environment.
• 12+ years in market research, strategy, or related analytical discipline.
• 10+ years of experience within a SaaS-focused organization.

Responsibilities

• Owning and executing the team's win-loss program end-to-end, including defining Key Intelligence Questions and prioritizing opportunities.
• Translating win-loss findings into actionable insights for partners and decision-makers.
• Designing and activating market intelligence systems, dashboards, reporting, and self-service tools.
• Building and maintaining scalable, high-quality competitive and market intelligence research infrastructure.

Skills

Competitive intelligence

Market research

SaaS experience

Cross-functional leadership

Executive communication

Stakeholder management

Data analysis

Education

Bachelor's degree in Business/Marketing/Economics or related

MBA preferred

Job description

Workday's Competitive and Market Intelligence team is seeking a Senior Principal to build, execute, and maintain programs powering customer focus and self‑service insights. You will lead win‑loss efforts and translate findings for executives while shaping dashboards and scalable intelligence systems across the GTM ecosystem.

You will work with cross-functional partners, apply rigorous research methods, and drive measurable impact in a flexible, inclusive environment.