Senior Principal, Market Intelligence — AI-Driven Insights Leader

Workday; Reston (VA); Hybrid; USD 189,000 - 283,000; Full time

Job summary

Workday is seeking a Senior Principal on the Competitive and Market Intelligence team to lead the Research Excellence pillar, building and maintaining programs powering customer focus and self-service insights. You will own end-to-end win-loss initiatives, translate findings for executives, and shape market intelligence infrastructure.

This role requires strong cross-functional leadership, extensive SaaS experience, and a track record in quantitative and qualitative research methodologies.

Qualifications

• 12+ years in competitive/market intelligence in enterprise environments.
• 12+ years in market research/strategy/analytical discipline.
• 10+ years in a SaaS-focused organization.

Responsibilities

• Own and run the team's win-loss program end-to-end with KIQ and GTM system connections.
• Translate findings into actionable insights for key partners and decision-makers.
• Design and activate market intelligence systems, dashboards, and self-service tools.
• Build and maintain scalable, high-quality competitive and market intelligence infrastructure.

Skills

Competitive intelligence

Market research

SaaS experience

Cross-functional leadership

Executive communication

Project management

Win-loss analysis

Vendor management

Education

Bachelor's degree in Business/Marketing/Economics

MBA preferred

Tools

GTM systems

Job description

Workday is seeking a Senior Principal on the Competitive and Market Intelligence team to lead the Research Excellence pillar, building and maintaining programs powering customer focus and self-service insights. You will own end-to-end win-loss initiatives, translate findings for executives, and shape market intelligence infrastructure.

This role requires strong cross-functional leadership, extensive SaaS experience, and a track record in quantitative and qualitative research methodologies.