Senior Principal, Market Intelligence

Workday, Inc.; Pleasanton (CA); Hybrid; USD 159,000 - 283,000; Full time

Benefits offered by this job

Flexible work options

Competitive compensation

Job summary

Workday, Inc. in Pleasanton is seeking a Senior Principal on the Competitive and Market Intelligence team to build, execute, and maintain programs powering our customer focus and self-service model.

You will lead end-to-end initiatives, define key intelligence questions, and connect insights to Workday's GTM systems across the business. The role requires deep CI/MI, market research, and SaaS experience, with strong cross-functional collaboration and senior-level communication.

Qualifications

• 12+ years of experience in competitive intelligence or market intelligence in an enterprise environment.
• 12+ years of experience in market research, strategy, or a related analytical discipline.
• 10+ years of professional experience within a software as a service focused organization.

Responsibilities

• Own and run the team's win-loss program end-to-end with KPI questions and connectivity to GTM systems.
• Translate win-loss findings into actionable insights for key partners and decision-makers.
• Design and activate market intelligence systems, dashboards, and self-service tools.
• Build and maintain scalable, high-quality competitive and market intelligence infrastructure.

Skills

Competitive intelligence

Market research

SaaS experience

Education

Bachelor's degree in Business, Marketing, Economics, or related field

MBA preferred

Job description

Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

We equip Workday to win. The Competitive and Market Intelligence team delivers ethical, systematic insights that drive differentiated customer value, maximize opportunities, and give decision‑makers foresight into the competitive landscape. Our team is focused on transforming and scaling Workday's Competitive and Market Intelligence function into an AI‑first platform, enabling deep insight and foresight into Workday's dynamic and rapidly changing competitive markets. We are rebuilding a focus on the field and sellers, activating new technologies and partnerships across every part of the stack, and driving a customer‑centric culture that prioritizes evaluating and meeting or exceeding the needs of our internal partners, prospects, and customers. Our culture is defined by curiosity, collaboration, and challenge. We maintain strong intellectual curiosity about our markets, competitors, and customers. We hold ourselves to a high standard of collaboration and accountability within our team and with our partners across the business. And we are not afraid of challenge as we work within Workday to support the Chapter Four transformation and adapt our own ways of working and thinking to this new model.

About the Role

As a Senior Principal on the Competitive and Market Intelligence team, you will be a foundational member of our Research Excellence pillar, responsible for building, executing, and maintaining the programs and infrastructure that power our customer focus and self‑service model.

Job Responsibilities

• Owning and executing the team's win‑loss program end‑to‑end, including defining Key Intelligence Questions, selecting and prioritizing opportunities for inclusion, and maintaining technical connectivity between our win‑loss partner platforms and Workday's GTM systems
• Translating win‑loss findings into actionable insights and delivering them to key partners and decision‑makers throughout the business
• Designing and activating market intelligence systems, including dashboards, reporting, and self‑service tools that enable partners to access the insights they need, when they need them
• Building and maintaining the research infrastructure that supports scalable, repeatable, and high‑quality competitive and market intelligence

Basic Qualifications

• 12+ years of experience in competitive intelligence or market intelligence in an enterprise environment.
• 12+ years of experience in market research, strategy, or a related analytical discipline.
• 10+ years of professional experience within a software as a service focused organization.

Other Qualifications

• Experienced in applying both quantitative and qualitative methodologies for systematic research planning, execution, and analysis, with the ability to break down ambiguous problems into structured, actionable research frameworks that yield clear insights.
• Skilled in managing complex, cross‑functional projects from initiation through delivery, including upward management, managing internal clients and partners, and allocating team resources to balance priorities and deliver results on time.
• Strong communicator with a focus on clarity and impact, including experience with bottom‑line‑up‑front writing, structured communication frameworks, visual presentation of quantitative data, executive‑level presentations, meeting facilitation, and conducting interviews.
• Committed to fostering a collaborative team environment, including giving and receiving feedback openly, having a positive impact on the people around you, and contributing to team leadership and the growth of colleagues.
• Experienced in cross‑functional leadership and building productive relationships with internal partners, with a consistent focus on understanding their needs and delivering measurable impact.
• Hands‑on experience with win‑loss analysis or other GTM‑centric competitive and market intelligence programs, including designing research methodologies, managing vendor partnerships, and connecting intelligence outputs to go‑to‑market systems and workflows.
• Bachelor's degree in a relevant field such as Business, Marketing, Economics, or a related discipline (MBA preferred).

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role‑specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things.

Primary Location: USA.CA.Pleasanton

Primary Location Base Pay Range: $188,600 USD - $282,800 USD

Additional US Location(s) Base Pay Range: $159,200 USD - $282,800 USD

For more information regarding Workday’s comprehensive benefits, please click here.

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in‑person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in‑office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of their job, as well as regarding the use of AI tools for employment decision‑making to any degree. Please see below for more details including how to request an accommodation as a qualified veteran, due to a disability or for religious reasons, or as otherwise provided under applicable law.

Workday prohibits taking adverse action against any candidate or employee for reporting a possible violation of this policy, requesting one or more work accommodations, exercising a privacy right, or cooperating in an investigation in accordance with applicable law. Any employee who retaliates against a candidate or employee for doing so may be subject to disciplinary action, up to and including termination of employment, to the fullest extent allowable under applicable law.

If you require a reasonable accommodation, you may email [e-mail], as far in advance as possible.

Workday is proud to be an equal opportunity workplace.

Individuals seeking employment at Workday are considered without regards to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws.

Further, pursuant to applicable local ordinances, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is not accepting resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.

We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.

Workday prohibits taking adverse action against any candidate or employee for reporting a possible violation of this policy, requesting one or more work accommodations, exercising a privacy right, or cooperating in an investigation in accordance with applicable law. Any employee who retaliates against a candidate or employee for doing so may be subject to disciplinary action, up to and including termination of employment, to the fullest extent allowable under applicable law.

If you require a reasonable accommodation, you may email [e-mail], as far in advance as possible.

Workday is proud to be an equal opportunity workplace.

Workday is an equal opportunity employer including individuals with disabilities and protected veterans. Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of their job, as well as regarding the use of AI tools for employment decision‑making to any degree.