Senior PR & Media Relations Strategist (Remote)

Brilliant; New York (NY); Remote; USD 70,000 - 90,000; Full time

Benefits offered by this job

Unlimited PTO

Fabulous Fridays (office close 3pm)

401K with 3% match

Medical, dental, and vision coverage

Medical and Dependent Care FSA

Company-paid Life Insurance

Company-paid Long Term Disability

Job summary

Brilliant is seeking a Senior Account Executive for a fully remote role in the United States. You will own day-to-day client management, lead media relations, craft pitches, and mentor junior staff while partnering with AI-enabled tools to drive ROI for consumer brands.

With 5+ years agency experience in consumer products PR or integrated marketing, you’ll shape campaigns across PR, influencer, social and paid channels, coordinating timelines and budgets in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of agency experience in consumer products PR or integrated marketing.
• Demonstrated experience as a day-to-day client lead, not solely a contributor.
• Strong, current media relationships and a portfolio of top-tier placements you secured yourself.
• Hands-on experience writing pitches and press materials that get picked up, not just reviewing someone else's.
• Experience mentoring or managing junior staff.

Responsibilities

• Serve as the primary day-to-day contact on assigned accounts and build real client trust.
• Present plans, recommendations and results on client calls.
• Flag scope and staffing issues to account leadership before they become problems.
• Own the pitching calendar on your accounts: story angles, target outlets, and timing.
• Personally pitch and secure top-tier national coverage. This is a hands-on role.
• Build, maintain, and quality control media and influencer databases.
• Regularly identify new editor and freelancer contacts through tools like Qwoted and by subscribing to Substacks.
• Write and distribute pitches, press releases, and media alerts, then follow up and monitor for coverage.
• Own dedicated affiliate and ecommerce pitching.
• Coordinate media interviews and desksides, and develop spokesperson briefing documents.
• Build and maintain real relationships with editors, producers, freelancers and influencers.
• Quality control the team's media lists and pitches before they go out.
• Monitor trends and competitor coverage daily, and turn them into fast trend-jacking opportunities.
• Lead client media awards programs, including research, recommendations, submission applications, and deadline management.
• Review junior team to-do lists, media lists, pitches and press materials, and give timely feedback.
• Coach junior staff on pitch writing, follow-up, and building their own media relationships.
• Delegate meaningful work rather than task lists.
• Lead brainstorms and bring fresh angles for campaigns, product launches and brand moments.
• Contribute ideas before the client asks for them.
• Own campaign and account timelines from kickoff through delivery.
• Track deliverables, budgets, staffing and team responsibilities.
• Use project management tools such as Monday or Asana to keep workflows transparent.
• Responsible for quality control and on-time delivery of the team's work.
• Use AI tools like Claude or ChatGPT to support research, drafting, monitoring, and reporting.
• Test new software and platforms, and share what works with the team.
• Spot chances to automate routine tasks and raise the quality of the output.
• Lead virtual and live media and influencer press events, creative media mailers, and more, from planning through execution.

Skills

Media relations

Pitch writing

Client management

Project management

Mentoring junior staff

AI tools

Education

Bachelor's degree in Marketing/Communications

Tools

Qwoted

Substacks

Claude

ChatGPT

Job description

Brilliant is seeking a Senior Account Executive for a fully remote role in the United States. You will own day-to-day client management, lead media relations, craft pitches, and mentor junior staff while partnering with AI-enabled tools to drive ROI for consumer brands.

With 5+ years agency experience in consumer products PR or integrated marketing, you’ll shape campaigns across PR, influencer, social and paid channels, coordinating timelines and budgets in a fast-paced environment.