Senior PR & Events Leader (NA) for Luxury Brand

RIMOWA GmbH; New York (NY); On-site; USD 130,000 - 180,000; Full time

Job summary

RIMOWA is seeking a Senior Manager, Public Relations - North America to lead strategic PR and event programs that elevate the brand image, reputation, and retail experiences across North America. You will develop and implement integrated PR plans, manage media relations, craft compelling stories, and supervise a team to deliver high-impact campaigns aligned with business goals.

Responsibilities include crisis readiness, budget oversight, collaboration with marketing and product teams, and

Qualifications

• 7+ years of progressive experience in public relations, media relations, and event management.
• Experience in luxury, travel, or fashion sector is highly preferred.
• Proven ability to lead teams and manage high-profile campaigns.

Responsibilities

• Develop and oversee PR and event plans, budgets, and timelines.
• Lead media outreach, story pitching, and crisis communications.
• Create press materials, show coverage reports, and editorial samples.
• Collaborate with leadership and cross-functional teams to align with brand strategy.

Skills

Media relations

Strategic PR planning

Event management

Content creation

Crisis communications

Leadership

Budgeting

Stakeholder management

Education

Bachelor's degree in Public Relations, Communications, Marketing, Journalism, Hospitality Management, or related field

Tools

Cision/Meltwater

PR software

MS Office/Docs

Job description

RIMOWA is seeking a Senior Manager, Public Relations - North America to lead strategic PR and event programs that elevate the brand image, reputation, and retail experiences across North America. You will develop and implement integrated PR plans, manage media relations, craft compelling stories, and supervise a team to deliver high-impact campaigns aligned with business goals.

Responsibilities include crisis readiness, budget oversight, collaboration with marketing and product teams, and