Senior PR & Events Lead – Luxury Brand (NA)

LVMH Group; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

LVMH seeks a Senior Manager, Public Relations - North America to lead strategic PR and events across the region, shaping brand image and overseeing media relations, content creation, and high-impact events for RIMOWA collections.

You will craft integrated PR programs, manage crises, mentor a team, and collaborate with cross-functional partners to amplify global and local product initiatives. Experience in luxury, travel, or fashion is highly valued.

Qualifications

• Bachelor's degree in Public Relations or a related field.
• 7+ years in PR, media relations and events, with senior experience.
• Proven track record in PR campaigns and event management.
• Experience in crisis communication and brand reputation management.

Responsibilities

• Develop and oversee integrated PR and event strategies aligned with business goals.
• Build and maintain relationships with journalists, editors, influencers, and media outlets.
• Lead media outreach, pitches, and inbound media queries; secure opportunities.
• Create press materials, crisis plans, and internal communications content.
• Oversee planning and execution of promotional, business, and social events; manage vendors.

Skills

Media relations

Strategic planning

Event management

Crisis communications

Leadership

Education

Bachelor's degree in Public Relations / Communications / Marketing / Journalism

Tools

Media relations tools

Event management software

Job description

LVMH seeks a Senior Manager, Public Relations - North America to lead strategic PR and events across the region, shaping brand image and overseeing media relations, content creation, and high-impact events for RIMOWA collections.

You will craft integrated PR programs, manage crises, mentor a team, and collaborate with cross-functional partners to amplify global and local product initiatives. Experience in luxury, travel, or fashion is highly valued.