Senior PR & Affiliate Growth Architect

Powerdigitalmarketing; New York (NY); On-site; USD 70,000 - 105,000; Full time

Job summary

Power Digital is seeking a PR & Affiliate Strategist to drive brand awareness and performance for a dynamic client roster. You’ll weave together PR programs and affiliate initiatives, launching campaigns and optimizing partnerships to hit client KPIs.

Applicants should have 2+ years in affiliate marketing strategy and PR, with agency experience preferred. You’ll collaborate with cross‑functional teams and mentor interns, delivering data‑driven storytelling and results.

Qualifications

• 2+ years experience in affiliate marketing strategy and end-to-end campaign management.
• 2+ years of PR experience.
• 1-2 years+ agency experience required.
• Bachelor’s degree in business, marketing, or relevant field preferred.

Responsibilities

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Define and drive affiliate & PR strategy for PDM clients
• Launch new affiliate client programs, owning platform setup from A-Z while taking on existing programs and nurturing them based on KPIs
• Report on and analyze performance data, confidently recommending appropriate action plans based on data and creative driven conclusions
• Proactively pitch to drive media relations results for client roster
• Lead by example in staying on top of industry news and shares relevant articles with the agency to provide insight and context into PR activities
• Execute media and influencer outreach and secure regular coverage in targeted media outlets relevant to our clients
• Review & edit all written materials & reports with a keen eye for detail
• Respond to all client inquiries in a timely manner
• Train and manage interns and part timers

Skills

Affiliate marketing strategy

Public relations

Agency experience

Data‑driven decision making

Education

Bachelor’s degree in marketing/business

Tools

Impact

ShareASale

Commission Junction

Rakuten Advertising

Pepperjam

Job description

Power Digital is seeking a PR & Affiliate Strategist to drive brand awareness and performance for a dynamic client roster. You’ll weave together PR programs and affiliate initiatives, launching campaigns and optimizing partnerships to hit client KPIs.

Applicants should have 2+ years in affiliate marketing strategy and PR, with agency experience preferred. You’ll collaborate with cross‑functional teams and mentor interns, delivering data‑driven storytelling and results.