PR & Affiliate Senior Strategist, Shared Services

Power Digital Marketing; New York (NY); On-site; USD 85,000 - 120,000; Full time

Job summary

Power Digital Marketing is seeking a PR & Affiliate Strategist to drive results for a dynamic client roster. You will blend PR tactics with affiliate programs, building integrated campaigns that raise brand awareness and performance.

You will navigate major affiliate platforms, partner with content and press sites, and lead forecasting and reporting to meet client goals. Join a people‑first culture that values growth, curiosity, and accountability.

Qualifications

• 2+ years in affiliate marketing strategy and end-to-end campaign management.
• 2+ years of PR experience.
• 1-2 years agency experience required.
• Strong understanding of the marketing funnel and affiliates.
• Hands-on experience with major affiliate platforms listed above.
• Expertise in affiliate best practices including commissions, tracking, and forecasting.
• CPG media relations is a plus but not required.
• Bachelor’s degree in business, marketing, or relevant field preferred.

Responsibilities

• Define and drive affiliate & PR strategy for PDM clients.
• Launch and manage affiliate client programs from A to Z.
• Support client communication, reporting, and storytelling to show impact.
• Analyze performance data and propose action plans.
• Pitch media relations opportunities and monitor industry news.
• Execute media and influencer outreach and secure coverage.
• Review all written materials and client reports for quality.
• Respond to client inquiries in a timely manner.
• Train and manage interns and part-timers.

Skills

Affiliate marketing strategy

PR experience

Agency experience

Marketing funnel knowledge

Affiliate platforms

Forecasting

Media relations

Content partner outreach

Education

Bachelor’s degree in business or marketing

Tools

Impact

ShareASale

Commission Junction

Rakuten Advertising

Pepperjam

Job description

Who We Are

Power Digital is an AI‑Native Growth Firm built at the intersection of world‑class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

Power Digital is an AI‑Native Growth Firm built at the intersection of world‑class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. As a people‑first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another. At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

A Day In The Life

As the PR & Affiliate Strategist, you'll drive results for a dynamic client roster, weaving together powerful PR strategies and robust affiliate programs. You will ignite brand awareness alongside your team through innovative, integrated marketing magic!

Key Responsibilities

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Define and drive affiliate & PR strategy for PDM clients
• Launch new affiliate client programs, owning platform setup from A-Z while taking on existing programs and nurturing them based on KPIs. Support client communication, reporting, and storytelling to ensure the channel(s) is (are) successfully contributing to larger goals of the client
• Report on and analyze performance data, confidently recommending appropriate action plans based on data and creative driven conclusions
• Proactively pitch to drive media relations results for client roster. Lead by example in staying on top of industry news and shares relevant articles with the agency to provide insight and context into PR activities
• Execute media and influencer outreach and secure regular coverage in targeted media outlets relevant to our clients
• Review & edit all written materials & reports with a keen eye for detail
• Respond to all client inquiries in a timely manner
• Train and manage interns and part timers

Role Requirements

• 2+ years experience in affiliate marketing strategy and end-to-end campaign management
• 2+ years of PR experience
• 1-2 years+ agency experience required
• Strong understanding of the marketing funnel and experience working with affiliates such as: content partners/press sites, rewards sites, loyalty/cashback/deal sites
• Hands‑on experience with affiliate platforms such as Impact, ShareASale, Commission Junction, Rakuten Advertising, Pepperjam, or similar
• Expertise in affiliate best practices including: commission structures, tracking, partner optimization approaches, and forecasting
• CPG Media Relations experience highly recommended but not required
• Bachelor’s degree in business, marketing, or relevant field preferred

Key Performance Indicators (KPIs)

• 90%+ Pacing to channel goal on accounts OR having key recommendations in place to hit goals
• 100% on time completion deliverables including monthly reporting and weekly reporting
• Receives zero errors in work (grammar, spelling etc) with strong attention to detail/does not need AM or AD to review work
• Can navigate 80% of difficult probing questions on performance
• Works autonomously on 100% of accounts (AM of their respective channel), requiring minimal escalation to senior management for resolution

Most Important Things (MITs)

• Assist in developing Affiliate & PR Strategy
• Supports Media Relations efforts on PR accounts
• Responsible for Forecasting and Goal Expectations
• Making and Implementing Strategic Partner Optimizations

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.