PR & Affiliate Senior Strategist, Shared Services

Powerdigitalmarketing; New York (NY); On-site; USD 70,000 - 105,000; Full time

Job summary

Power Digital is seeking a PR & Affiliate Strategist to drive brand awareness and performance for a dynamic client roster. You’ll weave together PR programs and affiliate initiatives, launching campaigns and optimizing partnerships to hit client KPIs.

Applicants should have 2+ years in affiliate marketing strategy and PR, with agency experience preferred. You’ll collaborate with cross‑functional teams and mentor interns, delivering data‑driven storytelling and results.

Qualifications

• 2+ years experience in affiliate marketing strategy and end-to-end campaign management.
• 2+ years of PR experience.
• 1-2 years+ agency experience required.
• Bachelor’s degree in business, marketing, or relevant field preferred.

Responsibilities

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Define and drive affiliate & PR strategy for PDM clients
• Launch new affiliate client programs, owning platform setup from A-Z while taking on existing programs and nurturing them based on KPIs
• Report on and analyze performance data, confidently recommending appropriate action plans based on data and creative driven conclusions
• Proactively pitch to drive media relations results for client roster
• Lead by example in staying on top of industry news and shares relevant articles with the agency to provide insight and context into PR activities
• Execute media and influencer outreach and secure regular coverage in targeted media outlets relevant to our clients
• Review & edit all written materials & reports with a keen eye for detail
• Respond to all client inquiries in a timely manner
• Train and manage interns and part timers

Skills

Affiliate marketing strategy

Public relations

Agency experience

Data‑driven decision making

Education

Bachelor’s degree in marketing/business

Tools

Impact

ShareASale

Commission Junction

Rakuten Advertising

Pepperjam

Job description

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

A day in the life:

As the PR & Affiliate Strategist, you'll drive results for a dynamic client roster, weaving together powerful PR strategies and robust affiliate programs. You will ignite brand awareness alongside your team through innovative, integrated marketing magic!

Key Responsibilities:

• Employ AI technologies to enhance and optimize business processes


• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department


• Define and drive affiliate & PR strategy for PDM clients


• Launch new affiliate client programs, owning platform setup from A-Z while taking on existing programs and nurturing them based on KPIsSupport client communication, reporting, and storytelling to ensure the channel(s) is (are) successfully contributing to larger goals of the client


• Report on and analyze performance data, confidently recommending appropriate action plans based on data and creative driven conclusions


• Proactively pitch to drive media relations results for client rosterLead by example in staying on top of industry news and shares relevant articles with the agency to provide insight and context into PR activities


• Execute media and influencer outreach and secure regular coverage in targeted media outlets relevant to our clients


• Review & edit all written materials & reports with a keen eye for detail


• Respond to all client inquiries in a timely manner


• Train and manage interns and part timers

Role Requirements:

• 2+ years experience in affiliate marketing strategy and end-to-end campaign management


• 2+ years of PR experience


• 1-2 years+ agency experience required


• Strong understanding of the marketing funnel and experience working with affiliates such as: content partners/press sites, rewards sites, loyalty/cashback/deal sites


• Hands‑on experience with affiliate platforms such as Impact, ShareASale, Commission Junction, Rakuten Advertising, Pepperjam, or similar


• Expertise in affiliate best practices including: commission structures, tracking, partner optimization approaches, and forecasting


• CPG Media Relations experience highly recommended but not required


• Bachelor’s degree in business, marketing, or relevant field preferred

Key Performance Indicators (KPIs)

• 90%+ Pacing to channel goal on accounts OR having key recommendations in place to hit goals


• 100% on time completion deliverables including monthly reporting and weekly reporting


• Receives zero errors in work (grammar, spelling etc) with strong attention to detail/does not need AM or AD to review work


• Can navigate 80% of difficult probing questions on performance


• Works autonomously on 100% of accounts (AM of their respective channel), requiring minimal escalation to senior management for resolution

Most Important Things (MITs)

• Assist in developing Affiliate & PR Strategy


• Supports Media Relations efforts on PR accounts


• Responsible for Forecasting and Goal Expectations


• Making and Implementing Strategic Partner Optimizations

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.