Remote Growth Product Marketing Manager, Prediction Markets

Coinbase; Northern (KY); Hybrid; USD 140,000 - 165,000; Full time

Benefits offered by this job

Equity

Medical, dental, vision

401(k)

Job summary

Coinbase is seeking a Product Marketing Manager for the Prediction Markets on the Consumer & Business team. You will help grow awareness and adoption of Coinbase's prediction markets product by deeply understanding user segments and shaping go-to-market programs.

In this role you will lead voice of the customer, craft growth strategies around major events, and collaborate with product, design, and growth teams to drive results with data-driven decisions and responsible AI usage.

Qualifications

• 5+ years of marketing experience within the trading/crypto or FinTech space.
• Demonstrated track record of ideating and implementing growth strategies on products, and working closely with product teams.
• Demonstrated track record of creating customer segmentation and insights.
• Advanced quantitative and deductive skills, with the ability to distinguish between signal and noise and make data-guided decisions.
• Demonstrated ability to collaborate effectively across multiple teams to drive go-to-market execution.
• Uses generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
• Preference for experience in prediction markets, sports, or gaming.

Responsibilities

• Own the voice of the customer by immersing yourself in the prediction markets ecosystem and understanding which segments of users are trading which types of prediction markets across sports, politics/economics, culture, and more.
• Develop growth strategies and tactics for ongoing news and big events (e.g., sports tournaments, elections), ideating, refining, and executing plans using channels like social, email/push, influencers, paid ads, events, and incentives.
• Lead go-to-market strategy for product and feature launches such as parlays, from planning through execution.
• Measure and report on the performance of product marketing initiatives to inform ongoing strategy.
• Think big about the future of prediction markets and how Coinbase can use them to better predict outcomes and bring awareness to those predictions.

Skills

Marketing in FinTech

Growth strategy

Customer segmentation

Data-driven decisions

Cross-team collaboration

Generative AI usage

Prediction markets experience

Job description

Coinbase is seeking a Product Marketing Manager for the Prediction Markets on the Consumer & Business team. You will help grow awareness and adoption of Coinbase's prediction markets product by deeply understanding user segments and shaping go-to-market programs.

In this role you will lead voice of the customer, craft growth strategies around major events, and collaborate with product, design, and growth teams to drive results with data-driven decisions and responsible AI usage.