Remote PMM - Prime & Markets (Institutional)

Coinbase; Montpelier (VT); On-site; USD 140,000 - 165,000; Full time

Job summary

Coinbase is seeking a Product Marketing professional to own positioning for institutional products and drive GTM across Prime, Markets, and liquidity solutions for hedge funds and market makers. You will translate technical capabilities into clear client narratives and enablement materials, partnering with Product, Markets, Sales, Legal, and Comms.

You will lead launches, craft client-focused messaging, and ensure credible narratives at institutional scale while managing cross-region aspects and

Qualifications

• 5+ years in product marketing, product strategy, or institutional GTM.
• Experience in institutional trading, derivatives, or market infrastructure.
• Proven track record building GTM strategies for complex products.
• Ability to simplify complex capabilities for trading firms.
• Strong cross-functional partnership with product, sales, legal, and comms.

Responsibilities

• Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access.
• Lead GTM execution for major Prime and Markets launches including readiness, enablement, communications, sequencing, and events.
• Build enablement materials (talk tracks, FAQs, battlecards, demos) for field clarity and objections.
• Partner with Sales, STPs, and Coverage to translate capabilities into institutional clarity and roadmap insight.
• Drive clarity on live vs next steps and actions across regions with regulatory differences.

Skills

Product marketing

Institutional GTM

Derivatives

Market infrastructure

Cross-functional partnering

AI in workflows

Job description

Coinbase is seeking a Product Marketing professional to own positioning for institutional products and drive GTM across Prime, Markets, and liquidity solutions for hedge funds and market makers. You will translate technical capabilities into clear client narratives and enablement materials, partnering with Product, Markets, Sales, Legal, and Comms.

You will lead launches, craft client-focused messaging, and ensure credible narratives at institutional scale while managing cross-region aspects and