Senior PMM, New Products & GTM Strategy

Ramp; New York (NY); Presencial; USD 180.000 - 230.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible PTO

Home-office equipment ordering

Health and wellness stipend

Relocation to NYC or SF

Descripción de la vacante

Ramp is seeking a Product Marketing Manager for New Products to drive customer-driven product storytelling, ICP definition, and a full end-to-end GTM plan. You will work closely with Product and Engineering from early stages to shape strategy, launch readiness, and adoption across sales and marketing channels.

As a senior PMM, you will craft the product narrative, define the market, and lead cross-functional launches that build pipeline and revenue while leveraging AI to accelerate research and

Formación

• 6+ years of experience in B2B software product marketing, product management, growth, strategy, or another product-led GTM function, including significant ownership of a product or business outcome.
• Demonstrated zero-to-one experience with a new product, category, platform, or business line—from early customer discovery through launch and adoption.
• A record of influencing product strategy using customer, market, competitive, and performance evidence.
• Strong customer instincts. You can run discovery, identify the real workflow and buying problem, and separate a loud request from a durable market signal.

Responsabilidades

• Shape product strategy early. Bring customer, market, and competitive evidence into product decisions before the roadmap is fixed.
• Find product-market clarity. Define the ICP, buyer, user, jobs to be done, workflow, alternatives, and reasons customers will switch or expand.
• Own the product narrative. Build the canonical positioning, messaging, claims, proof, and competitive story.
• Design the zero-to-one GTM. Determine how the product should enter the market, including audience, channel, pricing and packaging inputs, sales motion, self-serve motion, launch sequence, and adoption plan.
• Lead launches end to end. Coordinate Product, Engineering, Sales, Growth, Creative, Communications, Support, and other partners around one launch strategy, readiness bar, and set of measurable outcomes.
• Build commercialization, not just awareness. Create the programs, enablement, proof, and feedback loops that turn interest into qualified pipeline, activation, retained usage, expansion, and revenue.
• Work deeply with Product and Engineering. Understand the product’s architecture, data, constraints, and trust model well enough to influence tradeoffs and explain it credibly to both technical and business audiences.
• Create the customer learning system. Develop direct relationships with buyers and users, run structured discovery, capture objections and product gaps, and turn what you learn into product and GTM decisions.
• Own the business scorecard. Define leading and lagging indicators, build a clear operating read, diagnose what is moving or stuck, and recommend the next intervention.
• Build proof and competitive intelligence. Develop customer evidence, use cases, benchmarks, and a current view of the market that improve both product decisions and GTM execution.
• Use AI as an operating advantage. Apply AI to research, synthesis, analysis, content development, and repeatable workflows—and help the team raise its standard for speed and quality.
• Create the new-products playbook. Build a repeatable method for taking an emerging product from customer signal to product-market clarity, launch, commercialization, and scaled growth.

Conocimientos

6+ years of experience

B2B software product marketing

product management

growth

strategy

product-led GTM

AI fluency

ability to lead senior partners

strong written and verbal comms

Educación

Bachelor's degree preferred

Herramientas

AI tools

Descripción del empleo

Ramp is seeking a Product Marketing Manager for New Products to drive customer-driven product storytelling, ICP definition, and a full end-to-end GTM plan. You will work closely with Product and Engineering from early stages to shape strategy, launch readiness, and adoption across sales and marketing channels.

As a senior PMM, you will craft the product narrative, define the market, and lead cross-functional launches that build pipeline and revenue while leveraging AI to accelerate research and