Senior PMM: New Product Success & Accelerator

Amazon Inc.; Omaha (NE); On-site; USD 143,000 - 193,000; Full time

Job summary

Amazon.com Services LLC in Seattle, WA is seeking a Senior Product Marketing Manager for New Product Success. You will own the marketing strategy and GTM across a multi-product portfolio, shaping narratives and plans for growth.

You will work hands-on as PMM for New Product Accelerator, partnering across stakeholders and driving post-launch adoption through measurement and analytics. Strong leadership and storytelling are essential.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.
• Experience building scalable marketing mechanisms (launch playbooks, campaign frameworks, measurement templates).
• Experience using generative AI tools in marketing workflows, with willingness to learn effective prompting and evaluation practices.

Responsibilities

• Set marketing strategy for New Product Success end to end. Define the narrative, goals, metrics, and GTM approach across the full product portfolio.
• Shape annual marketing plans, and ensure every product launch has clear positioning, target segments, and success measures.
• Lead partnerships inside and outside Amazon. Build relationships with ecosystem partners, industry publications, and internal stakeholders that extend New Product Success's reach and credibility with sellers.
• Own the seller satisfaction signal. Design and run the measurement framework for seller sentiment across the product suite, and turn insights into inputs for roadmap decisions.
• Own the New Product Success narrative at Amazon Accelerate, our flagship global conference. Lead track strategy, content, mainstage and breakout messaging, multi-VP stakeholder alignment, speaker preparation, and claims review.
• Own product marketing for New Product Accelerator. Go hands-on as the PMM for our post-launch experience - positioning, messaging, go-to-market, and full-funnel adoption from seller awareness through activation and sustained usage.
• Close the loop between marketing and product. Make sure feedback from surveys, campaigns, events, and partners reaches product teams as actionable input, not just data.
• Build mechanisms that scale. Create repeatable processes for launch planning, messaging, campaign execution, and post-launch measurement that raise the bar across the PMM team.
• Communicate impact to senior leadership. Own marketing performance in business reviews, tie awareness and satisfaction to business outcomes, and build the narrative that earns investment.

Skills

Marketing strategy

Data-driven decisions

Cross-functional leadership

Go-to-market planning

AI in marketing

Tools

Excel

Tableau

Job description

Amazon.com Services LLC in Seattle, WA is seeking a Senior Product Marketing Manager for New Product Success. You will own the marketing strategy and GTM across a multi-product portfolio, shaping narratives and plans for growth.

You will work hands-on as PMM for New Product Accelerator, partnering across stakeholders and driving post-launch adoption through measurement and analytics. Strong leadership and storytelling are essential.