Senior PMM: GTM for MarTech & AI Innovations

Hightouch; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Hightouch seeks a Product Marketing Manager to own GTM for MarTech, Data, and AI spaces. You will drive go-to-market strategy, execute campaigns, refine website messaging, create sales enablement materials, and develop internal messaging and case studies that demonstrate value of our CDP offerings.

You will collaborate with Marketing, Sales, Partnerships, and Product teams to define a GTM strategy aligned with aggressive growth goals and help craft messaging for various audiences.

Qualifications

• 5+ years of product marketing experience in B2B SaaS.
• Proven GTM planning, coordination, and execution.

Responsibilities

• Define differentiating product positioning for multiple personas.
• Lead integrated launches across marketing, sales, and product.
• Conduct user research to identify market gaps.

Skills

GTM strategies

Technical positioning

Market research

Competitive analysis

Strategic thinking

Storytelling

Communication

Enterprise B2B SaaS experience

Job description

Hightouch seeks a Product Marketing Manager to own GTM for MarTech, Data, and AI spaces. You will drive go-to-market strategy, execute campaigns, refine website messaging, create sales enablement materials, and develop internal messaging and case studies that demonstrate value of our CDP offerings.

You will collaborate with Marketing, Sales, Partnerships, and Product teams to define a GTM strategy aligned with aggressive growth goals and help craft messaging for various audiences.