Senior PMM for AI Platform (EMEA) — Growth & GTM

Cast AI; Miami (FL); Remote; GBP 68,000 - 110,000; Full time

Benefits offered by this job

Equity options

Learning budget

Equipment budget

Remote‑first environment

Job summary

Cast AI seeks a senior Product Marketing Manager to own Kimchi’s ICP, positioning, and GTM tests in a fast paced, startup‑like setting. You will talk with early customers, craft messaging, and build the first market playbook from scratch.

Report to Product Marketing Director and collaborate with cross‑functional teams across Product, Eng, Content, Growth and Sales Enablement. You will drive experiments, shape pricing and packaging strategy, and translate complex AI infrastructure tech into a

Qualifications

• 5+ years of product marketing experience with technical audiences, preferably developer tools or AI tooling.
• Strong technical fluency. You can grasp nuances without an engineer walking you through every detail.
• Hands‑on, sprint‑based working style with an experimental mindset.
• Real experience building ICP and messaging architecture from scratch for a product whose buying motion was not yet validated.
• A track record of running customer interviews and extracting patterns that refine positioning.
• Experience designing GTM experiments and changing direction based on what the data shows.
• Data literacy: you can define success criteria and read funnel or adoption data.
• Win/loss research and competitive deal support experience.
• Sound commercial judgment on pricing, packaging, and willingness to pay.
• Fluent English, written and spoken.

Responsibilities

• Run deep, direct customer research to define and validate Kimchi’s ICP.
• Own positioning and messaging, and keep it consistent as new features ship.
• Own the commercial hypothesis, audience, message, positioning, and experiment design for GTM tests across trial flow, content, and channels.
• Translate Kimchi’s technical differentiation into a value story that technical buyers recognize as true.
• Manage feature launches end to end, from early positioning through GA.
• Build the first version of sales enablement assets, battlecards, proof points, and demo narrative.
• Maintain the feedback loop from customer and market signal back into roadmap input.
• Track the competitive landscape and share what is changing with Product and leadership.
• Partner directly with Engineering to keep messaging accurate as the product evolves quickly.
• Build and maintain AI‑assisted workflows that make this function faster, more consistent, or easier to measure.

Skills

5+ years PMM

Technical fluency

Hands‑on, sprint‑based

ICP & messaging from scratch

Customer interviews

GTM experiments

Data literacy

Win/Loss research

Pricing, packaging, willingness to pay

Fluent English

Job description

Cast AI seeks a senior Product Marketing Manager to own Kimchi’s ICP, positioning, and GTM tests in a fast paced, startup‑like setting. You will talk with early customers, craft messaging, and build the first market playbook from scratch.

Report to Product Marketing Director and collaborate with cross‑functional teams across Product, Eng, Content, Growth and Sales Enablement. You will drive experiments, shape pricing and packaging strategy, and translate complex AI infrastructure tech into a