Senior PMM, Data Platform & AI Context

Iterable; Boston (MA); Remote; USD 148,000 - 194,000; Full time

Job summary

Iterable is the AI customer engagement platform trusted by leading brands and used worldwide. We are seeking a Senior Product Marketing Manager for Data Platforms who will own the narrative for how data foundations power intelligent, personalized engagement across APIs, SDKs, and integrations.

You will shape positioning for context engineering, develop launch messaging, drive GTM strategy, and partner with Product, Engineering, and Sales to translate complex data concepts into customer value.

Qualifications

• 6+ years in product marketing at a B2B SaaS company.
• 1-3 years marketing AI-native or agentic products.
• Strong storytelling: a track record of shaping the "why" behind a launch.
• Deep technical understanding of data architecture, including APIs, SDKs, pipelines, integrations.
• An AI-forward PMM who uses AI tools in creative ways across research, messaging, and content.
• Comfortable partnering closely with Product, Engineering, and GTM leaders.

Responsibilities

• Define and evolve the narrative for Iterable's data platform capabilities and how data enables intelligent personalization.
• Shape Iterable's positioning around context engineering and data activation.
• Translate technical understanding of our data platform into customer value for technical and business audiences.
• Craft bold, narrative-driven messaging and launch content for data platform releases.
• Own product launch strategy and GTM planning for data platform products.
• Conduct market intelligence and represent the area in analyst relations and thought leadership.
• Drive adoption and customer success messaging for data platform capabilities.

Skills

Product marketing

B2B SaaS

AI/ML in marketing

Storytelling

Data architecture understanding

Cross-functional collaboration

Job description

Iterable is the AI customer engagement platform trusted by leading brands and used worldwide. We are seeking a Senior Product Marketing Manager for Data Platforms who will own the narrative for how data foundations power intelligent, personalized engagement across APIs, SDKs, and integrations.

You will shape positioning for context engineering, develop launch messaging, drive GTM strategy, and partner with Product, Engineering, and Sales to translate complex data concepts into customer value.