Senior Product Marketing Manager - Data & Customer Context

Iterable; Boston (MA); Remote; USD 148,000 - 194,000; Full time

Job summary

Iterable is the AI customer engagement platform trusted by leading brands and used worldwide. We are seeking a Senior Product Marketing Manager for Data Platforms who will own the narrative for how data foundations power intelligent, personalized engagement across APIs, SDKs, and integrations.

You will shape positioning for context engineering, develop launch messaging, drive GTM strategy, and partner with Product, Engineering, and Sales to translate complex data concepts into customer value.

Qualifications

• 6+ years in product marketing at a B2B SaaS company.
• 1-3 years marketing AI-native or agentic products.
• Strong storytelling: a track record of shaping the "why" behind a launch.
• Deep technical understanding of data architecture, including APIs, SDKs, pipelines, integrations.
• An AI-forward PMM who uses AI tools in creative ways across research, messaging, and content.
• Comfortable partnering closely with Product, Engineering, and GTM leaders.

Responsibilities

• Define and evolve the narrative for Iterable's data platform capabilities and how data enables intelligent personalization.
• Shape Iterable's positioning around context engineering and data activation.
• Translate technical understanding of our data platform into customer value for technical and business audiences.
• Craft bold, narrative-driven messaging and launch content for data platform releases.
• Own product launch strategy and GTM planning for data platform products.
• Conduct market intelligence and represent the area in analyst relations and thought leadership.
• Drive adoption and customer success messaging for data platform capabilities.

Skills

Product marketing

B2B SaaS

AI/ML in marketing

Storytelling

Data architecture understanding

Cross-functional collaboration

Job description

Iterable is the AI customer engagement platform, built for enterprise scale, loved by teams, and trusted by global brands like Redfin, SeatGeek, Priceline, Calm, and Box. Our platform empowers organizations to activate customer data from any source, design seamless cross-channel experiences, and optimize engagement with Nova Intelligence, the AI layer of our platform, all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values to life every day: Be an Owner, Growth Mindset, Run as One, and Transparency. And the market has noticed: G2 recognizes Iterable as a Leader globally, spanning the Americas, EMEA, APAC, ANZ, and Latin America, with category leadership in Personalization, Marketing Automation, Push Notifications, and Mobile Marketing, and a 4.5/5-star rating from hundreds of users. Gartner named Iterable a Challenger in the Gartner Magic Quadrant for Multichannel Marketing in both 2024 and 2025. We’ve also earned TrustRadius Top Rated honors in 2024 and 2025, were named a TrustRadius Buyer’s Choice for 2026, and were featured in Snowflake’s Modern Marketing Data Stack 2026.

With a global presence that includes offices in San Francisco, Denver, London, Sydney, and Lisbon, plus remote employees worldwide, we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!

As Senior Product Marketing Manager for Data Platforms, you'll own the story of how Iterable's data foundation powers intelligent, personalized customer engagement: from APIs, SDKs, and integrations to data infrastructure, governance, and the context layer that feeds our AI and agents.

This is a highly technical role. You'll be as comfortable whiteboarding a data pipeline with an engineer as you are presenting a narrative to a CMO. You'll own messaging and launches for your portfolio and help shape how the market understands the link between clean, connected data and AI that actually works. You'll work independently on your product areas, in close partnership with the Director of Product Marketing.

Key Responsibilities

• Define and evolve the narrative for Iterable's customer context capabilities, articulating how our data foundation enables more intelligent personalization and agentic experiences, and why we win there.
• Shape Iterable's positioning around context engineering, translating how we connect, structure, and activate customer data into a differentiated story about what AI and agents can accomplish with richer customer context.
• Translate deep technical understanding of how our data platform works into customer value that resonates with both technical practitioners and business decision-makers.

Craft Messaging

• Craft bold, narrative-driven messaging and positioning that connects data platform innovation to tangible customer value
• Write launch messaging for data platform releases, and contribute data platform messaging to Tier 1 launches so it ladders back to the flagship story
• Partner with the team on launch content and campaigns for your portfolio, ensuring every asset ladders back to the launch narrative rather than drifting into its own

Launch & Go-to-Market

• Own product launch strategy and execution for data platform products from concept to market
• Define launch tiering and work with product team to align on the go-to-market plan
• Establish product success metrics, analyze performance, and use insights to shape future GTM strategy

Market Intelligence

• Conduct ongoing research into data infrastructure and AI market trends, competitive positioning, and customer needs to sharpen and stress-test Iterable's data platform positioning
• Partner with product management to ensure the data platform narrative reflects real market shifts and informs roadmap decisions
• Represent your product area in analyst relations and thought leadership initiatives

Adoption & Customer Success

• Drive customer adoption and expansion of data platform capabilities through lifecycle messaging and targeted enablement
• Partner with customer marketing and CS on reference stories and case studies that prove out the data platform narrative with real customers

Required Qualifications

• 6+ years in product marketing at a B2B SaaS company, with significant experience leading or contributing to Tier 1 product releases. Background in data infrastructure, data warehousing, iPaaS, automation, or similarly technical B2B SaaS; martech experience is a plus.
• 1-3 years of experience marketing AI-native or agentic products, with a clear understanding of how data provides the context that AI models and agents depend on
• Strong storytelling: a track record of shaping the "why" behind a launch and translating it into messaging that sells
• Deep technical understanding of data architecture, including APIs, SDKs, pipelines, integrations, and data warehouses, with the ability to translate it into clear, differentiated customer narratives
• An AI-forward PMM who uses AI tools in creative, non-obvious ways across research, messaging, and content development
• Comfortable partnering closely with Product, Engineering, and GTM leaders, with sound independent judgment

Success Metrics

• Market awareness, pipeline, and revenue influence across data platform launches
• Adoption and expansion of data platform capabilities across the customer base
• Sales, analyst, and customer recognition of Iterable's data platform story

Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.

Compensation Range: $148K - $194K