Senior PMM: Data Platform & AI-Driven Personalization

Iterable; New Boston (IL); Hybrid; USD 148,000 - 194,000; Full time

Job summary

Iterable is seeking a Senior Product Marketing Manager for Data Platforms. You will own messaging and launches for Iterable's data foundation, including APIs, SDKs, and integrations that power personalized customer engagement.

You will partner with Product, Engineering, and GTM leaders to shape how the market perceives data-driven AI that works. The role is highly technical, requires storytelling finesse, and focuses on translating complex data architectures into customer value, driving adoption

Qualifications

• 6+ years in product marketing at a B2B SaaS company with Tier 1 releases.
• 1-3 years marketing AI-native or agentic products with data context focus.
• Strong storytelling translating launches into compelling messaging.
• Deep technical understanding of data architecture: APIs, SDKs, pipelines and warehousing.
• AI-forward PMM who uses AI tools in research, messaging, and content.
• Ability to partner closely with Product, Engineering and GTM leaders.

Responsibilities

• Define and evolve narrative for Iterable's data platform context capabilities.
• Shape positioning around context engineering and data activation.
• Translate technical data platform details into customer value for diverse audiences.
• Craft bold messaging and coordinate launch content for data platform releases.
• Own launch strategy and GTM plan, with metrics and optimization.
• Research data infrastructure trends and inform roadmap decisions.
• Drive adoption and expansion of data platform capabilities with enablement.

Skills

Storytelling

AI product marketing

Technical data architecture

Cross-functional partnership

B2B SaaS

AI tools usage

Tools

APIs

SDKs

Data pipelines

Data warehouses

Job description

Iterable is seeking a Senior Product Marketing Manager for Data Platforms. You will own messaging and launches for Iterable's data foundation, including APIs, SDKs, and integrations that power personalized customer engagement.

You will partner with Product, Engineering, and GTM leaders to shape how the market perceives data-driven AI that works. The role is highly technical, requires storytelling finesse, and focuses on translating complex data architectures into customer value, driving adoption