Senior PMM: Cybersecurity & GRC Growth Leader

Circadian; United States; On-site; USD 130,000 - 170,000; Full time

Job summary

Apptega is seeking a strategic and hands-on Senior Product Marketing Manager to own how we bring our platform to market across messaging, content, and demand generation. You will define positioning in a crowded cybersecurity and GRC market, crafting narratives that resonate with our ICP and driving demand through content and performance marketing in partnership with external agencies.

This high-impact role sits at the center of marketing, product, sales, and our partner ecosystem, requiring

Qualifications

• Strong background in product marketing, ideally in cybersecurity, SaaS, or GRC
• Experience owning or heavily contributing to content strategy and creation
• Familiarity with demand generation, including working with external agencies (SEO, paid, web)
• Experience supporting or selling through channel/partner ecosystems

Responsibilities

• Own messaging, positioning, and value propositions across products, personas, and segments
• Translate product capabilities into differentiated ROI stories for partners and customers
• Develop and maintain messaging frameworks, personas, and use cases
• Lead content strategy across the funnel from awareness to enablement
• Drive demand generation with agency management and paid media
• Create sales and partner enablement materials to drive pipeline

Job description

Apptega is seeking a strategic and hands-on Senior Product Marketing Manager to own how we bring our platform to market across messaging, content, and demand generation. You will define positioning in a crowded cybersecurity and GRC market, crafting narratives that resonate with our ICP and driving demand through content and performance marketing in partnership with external agencies.

This high-impact role sits at the center of marketing, product, sales, and our partner ecosystem, requiring