Senior PMM, AI Platforms & Ecosystem GTM

Unity Technologies; Mountain View (CA); On-site; USD 157,000 - 235,000; Full time

Benefits offered by this job

Health/Life/Disability insurance

Commute subsidy

Employee stock ownership

Retirement plans

Generous vacation

Parental leave

Job summary

Unity Technologies is building AI capabilities for its platform and seeks a Senior Product Marketing Manager to own go-to-market for the AI creation experience and the integration ecosystem. You will shape messaging, audiences, and credible narratives across launches and partner ecosystems.

You will collaborate with Product, Engineering, Community, and Sales to define positioning and drive adoption while leading GTM initiatives and measuring success with clear metrics.

Qualifications

• 8+ years in Product Marketing or GTM leadership with a clear track record of owning a product line end-to-end.
• Proven track record marketing to technical audiences (developers, engineers, or technical artists) and the credibility to win over default-skeptical users.
• Direct experience with AI/ML products, plus the technical judgment to separate production-ready capabilities from flashy demos.
• Exceptional writing skills. Ability to turn complex tech into crisp, obvious narratives across launch pages, keynotes, or Slack threads with engineers.
• Cross-functional leadership in matrixed teams - able to align Product, Sales, and Marketing around a single plan through influence, not authority.
• High comfort with ambiguity and early-stage products where strategy evolves and roadmaps shift.
• Strong data literacy - Skilled at setting key metrics, interpreting performance signal, and pivoting strategy based on hard data.
• Familiarity with Claude Code/Gemini and how to integrate AI to accelerate and enhance your day-to-day work

Responsibilities

• Positioning & Narrative - Own the positioning architecture for Unity’s AI tools, the plugin ecosystem, and how it integrates into our broader AI story.
• Go-to-Market Leadership - Lead end-to-end GTM for launches, betas, and feature rollouts: tiering, audience targeting, enablement, and launch-day execution.
• Audience & Persona Definition - Define precisely who we're building for—from indie creators to technical directors.
• Developer Trust & Credibility - Craft messaging that earns credibility with practitioners and partner with Community and DevRel.
• Ecosystem & Partner Marketing - Drive GTM and co-marketing for third-party AI plugins.
• Market Intelligence - Track the AI-in-gaming landscape and turn shifts into positioning and sales enablement.
• Voice of the Customer - Turn forum threads and interviews into signal influencing product roadmap, pricing, and packaging.
• Enablement & Content - Equip Sales, Success, and Support with pitch decks, battlecards, and objection handlers.
• Success Metrics - Partner with Product and Analytics to set targets and hold the team accountable.

Skills

Product Marketing leadership

Marketing to technical audiences

AI/ML product experience

Exceptional writing

Cross-functional leadership

Ambiguity tolerance

Data-driven decision making

Claude Code/Gemini familiarity

Job description

Unity Technologies is building AI capabilities for its platform and seeks a Senior Product Marketing Manager to own go-to-market for the AI creation experience and the integration ecosystem. You will shape messaging, audiences, and credible narratives across launches and partner ecosystems.

You will collaborate with Product, Engineering, Community, and Sales to define positioning and drive adoption while leading GTM initiatives and measuring success with clear metrics.