Senior PM, Internal Tools & Marketing Tech

Fanatics Inc.; New York (NY); On-site; USD 117,000 - 194,000; Full time

Job summary

Fanatics Inc. is seeking a Senior Product Manager for Internal Tools & Marketing Technology in New York, NY. You will define and own platforms that connect customers to agents and messaging, coordinating operations, CRM, engineering, data, and compliance.

You will drive the integration layer with XtremePush, craft event schemas, and shape campaigns and journeys. The role emphasizes autonomy, collaboration, and measurable KPIs like routing accuracy and latency.

Qualifications

• 5+ years of product management with agile, B2C/digital product experience.
• Experience owning end-to-end features across back-office workflows and data needs.
• Experience building products for internal/operational users (support, promotions, marketing ops).
• Comfort with event schemas, APIs, and data pipelines; partner with engineering/data teams.

Responsibilities

• Own contact center routing, skilling, and queue configuration end to end.
• Lead readiness for new launches across support and marketing surfaces.
• Own marketing tech integration: define customer events to XtremePush and data flows.
• Translate campaign/journey needs into platform requirements with cross-functional partners.
• Write user stories and product requirements for operations, marketing, and engineering.
• Identify gaps in back-end systems and workflows and translate into scalable solutions.
• Set roadmap priorities using KPIs like routing accuracy and event delivery latency.

Skills

Product management

End-to-end ownership

Internal tools

Salesforce experience

AI/chatbot initiatives

Communication

Collaboration

Tools

Salesforce

Job description

Fanatics Inc. is seeking a Senior Product Manager for Internal Tools & Marketing Technology in New York, NY. You will define and own platforms that connect customers to agents and messaging, coordinating operations, CRM, engineering, data, and compliance.

You will drive the integration layer with XtremePush, craft event schemas, and shape campaigns and journeys. The role emphasizes autonomy, collaboration, and measurable KPIs like routing accuracy and latency.