Product Manager, Internal Tools & AI for Ops

Fanatics; New York (NY); On-site; USD 125,000 - 156,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401K

paid time off

GymPass

Pet Insurance

Family Care Benefits

Free Shipt deliveries

$700 to set up your home office

Job summary

Fanatics Betting and Gaming is seeking a Product Manager for Internal Tools to design, build, and scale internal platforms that power operations across promotions, rewards, loyalty, and customer support. You will define requirements, write user stories, and partner with engineering to deliver end-to-end tooling that supports data-driven decision making and automation.

You will collaborate with operations, analytics, and design teams, drive AI-enabled workflows, and contribute to go-to-market

Qualifications

• 3+ years as a Product Manager in an agile, B2C digital product organization.
• Experience owning end-to-end product features, including back-office workflows, backend system requirements, data needs, and front-end functionality.
• Experience building products for internal/operational users (promotions, customer support, risk, compliance, or content teams) preferred.
• Familiarity with Salesforce-based tools or CRM/CMS platforms preferred.
• Exposure to AI, automation, or chatbot initiatives preferred.
• Strong ability to partner effectively with engineering teams and clearly communicate technical and product requirements.

Responsibilities

• Own and deliver internal tools and platform features end to end, from defining back-office and operational requirements through development, launch, and iteration
• Write clear user stories and product requirements that support operations, chatbot & AI workflows across the FBG operations ecosystem
• Partner closely with operations, promotions, analytics, UI/UX, and engineering teams to identify gaps in existing back-end systems and internal workflows, and translate those needs into scalable product solutions
• Support chatbot and AI initiatives by collaborating with a Senior Product Manager, operations, and engineering to define use cases, workflows, and tooling that enable automation and intelligent support experiences
• Use data, research, and operational insights to inform roadmap priorities and measure product success against defined KPIs
• Design and articulate internal user flows, edge cases, and operational journeys to ensure high-quality, efficient, and intuitive tooling for internal users
• Partner with engineering teams to build scalable Salesforce-based workflows and additional internal tools platforms that improve operational efficiency and accuracy
• Work with third-party partners as needed to enhance or extend internal tools and operational capabilities
• Contribute to go-to-market planning for internal tool launches, ensuring operational readiness, documentation, and successful adoption by internal teams
• Develop a deep understanding of the FBG platform, operational processes, and the unique role internal tools play in enabling real-money gaming experiences
• Operate with a high degree of autonomy, independently driving problem discovery, requirements definition, and delivery of internal tools while aligning closely with senior product leadership and cross-functional partners

Skills

Product management

End-to-end ownership

Internal tools

Cross-functional collaboration

Tools

Salesforce-based tools

CRM platforms

Job description

Fanatics Betting and Gaming is seeking a Product Manager for Internal Tools to design, build, and scale internal platforms that power operations across promotions, rewards, loyalty, and customer support. You will define requirements, write user stories, and partner with engineering to deliver end-to-end tooling that supports data-driven decision making and automation.

You will collaborate with operations, analytics, and design teams, drive AI-enabled workflows, and contribute to go-to-market