Senior Product Manager, Internal Tools & MarTech

Fanatics Inc.; New York (NY); On-site; USD 117,000 - 194,000; Full time

Job summary

Fanatics Betting & Gaming (FBG) is seeking a Senior Product Manager for Internal Tools & Marketing Technology to build scalable platforms linking customers with agents and messaging. You will own contact center routing and the marketing tech stack, partnering with operations, CRM, engineering, and data to translate needs into robust platform requirements.

You will define events, data flows, and contracts between systems, write clear user stories, and drive end-to-end delivery with a high degree

Qualifications

• 5+ years of product management experience in a digital/operational environment.
• Experience owning end-to-end features spanning back-office workflows and data needs.
• Experience building products for internal or operational users (support, promotions, marketing ops).

Responsibilities

• Own contact center routing, skilling, and queue configuration end to end.
• Lead product readiness for new launches across support and marketing surfaces.
• Own the marketing technology integration layer and event schemas.
• Partner with CRM and lifecycle marketing to translate needs into platform requirements.
• Write user stories and product requirements for stakeholders.
• Identify gaps in back-end systems and translate into scalable solutions.
• Measure success against KPIs (routing accuracy, latency, campaign reach).
• Collaborate with engineering on Salesforce workflows and internal platforms.
• Work with chatbot/AI product owners where routing and messaging intersect.
• Develop deep understanding of the FBG platform and its processes.
• Operate with autonomy to drive discovery and delivery.

Skills

Product management

Agile experience

Cross-functional collaboration

Communication skills

Data-driven decisions

Tools

Salesforce CRM

APIs

Data pipelines

Job description

Fanatics Betting & Gaming (FBG) is seeking a Senior Product Manager for Internal Tools & Marketing Technology to build scalable platforms linking customers with agents and messaging. You will own contact center routing and the marketing tech stack, partnering with operations, CRM, engineering, and data to translate needs into robust platform requirements.

You will define events, data flows, and contracts between systems, write clear user stories, and drive end-to-end delivery with a high degree