Senior PLG Growth Manager — Digital Signups & Activation

OpenKrill; United States; A distancia; USD 150.000 - 230.000; Jornada completa

Descripción de la vacante

Kong Inc., the AI Connectivity Company, is seeking a Senior PLG Digital Growth Manager to build and scale the product-led growth engine behind our platform. In this hands-on role, you’ll own signup targets and the strategy required to drive growth, while improving the digital journey from discovery to signup through experiments.

You’ll collaborate with Marketing, Product Growth, and RevOps to optimize acquisition, activation, and retention, leveraging AI and automation to scale initiatives and

Formación

• 7+ years in PLG, digital growth, growth marketing, growth product, or a related B2B SaaS discipline.
• Experience building or scaling self-service or product-led growth motions.
• A track record of personally building, launching, and optimizing growth experiments.
• Strong understanding of digital acquisition, CRO, experimentation, lifecycle, and funnel optimization.
• Strong analytical skills and experience using product, behavioral, and cohort data to drive growth decisions.
• Comfort with modern analytics, experimentation, automation, AI, and no-code/low-code growth tools.
• Ability to operate cross-functionally across Marketing, Product, RevOps, Analytics, and Engineering.
• A builder mentality with a bias toward shipping, learning, and iterating.
• Experience with developer, infrastructure, API, cloud, or technical audiences strongly preferred.

Responsabilidades

• Own PLG growth targets and strategy: Own qualified signup goals and build the growth roadmap required to achieve them across acquisition, conversion, and experimentation.
• Identify and scale audiences, use cases, channels, and experiences that bring high-quality users into Kong's products.
• Identify friction across landing pages, CTAs, signup paths, messaging, and conversion flows and turn those insights into experiments.
• Prototype, launch, measure, and iterate growth initiatives across landing experiences, signup journeys, lifecycle, new acquisition loops, and emerging channels.
• Use AI and automation to accelerate experimentation, personalize digital experiences, automate repeatable workflows, and scale growth programs.
• Partner with Product Growth to understand activation and engagement signals and use them to improve targeting and acquisition.
• Collaborate with RevOps on funnel measurement, attribution, cohort analysis, and product signals connecting acquisition → signup → activation → PQL → revenue.
• Orchestrate across Marketing: Work across Digital Experience, SEO/AEO, Paid Media, Lifecycle, Content, and Campaigns to turn PLG opportunities into execution.
• Lead cross-functional PLG growth: Align priorities with leaders across Marketing, Product Growth and RevOps.

Conocimientos

PLG growth

Growth marketing

B2B SaaS

Experimentation

Analytics

AI & automation

Cross-functional collaboration

Herramientas

AI tools

No-code/low-code platforms

Descripción del empleo

Kong Inc., the AI Connectivity Company, is seeking a Senior PLG Digital Growth Manager to build and scale the product-led growth engine behind our platform. In this hands-on role, you’ll own signup targets and the strategy required to drive growth, while improving the digital journey from discovery to signup through experiments.

You’ll collaborate with Marketing, Product Growth, and RevOps to optimize acquisition, activation, and retention, leveraging AI and automation to scale initiatives and