Senior PLG Growth & Activation Analyst

Mixpeek; United States; On-site; USD 116,000 - 160,000; Full time

Benefits offered by this job

RSUs

Health insurance

Mental health benefits

Job summary

LaunchDarkly is seeking a Senior Growth Marketing Analyst to decode digital signals and optimize PLG engines across Marketing, Product, RevOps, and Data teams in the US. You will drive activation strategies, lead cross-functional programs, and run experiments to improve conversion and pipeline generation.

Strong analytics and cross-functional collaboration are essential. Target pay ranges reflect geographic zones in the US, with RSUs and health benefits included, aligning with market practice

Qualifications

• 8–10 years in growth marketing, analytics, revenue operations, or PLG in B2B SaaS.
• Strong data analysis, cross-functional collaboration, and technical fluency with analytics tools.
• Experience shaping activation and CRO programs in a PLG environment.

Responsibilities

• Audit, track, and categorize 1st- and 3rd-party signals across accounts and contacts.
• Define activation actions based on segment, ICP fit, and stage for prospects and customers.
• Lead cross-functional activation workflows across Marketing, Product, Sales Ops, and Data.
• Design and run growth experiments to move accounts through the buyer journey.
• Manage data/configuration for GA360/GA4, CDPs, product analytics, and marketing tools.

Skills

Growth marketing

Marketing analytics

Revenue operations

PLG strategy

Education

Bachelor's degree in Business/Marketing/Data Analytics/CS

Tools

GA360/GA4

Amplitude

Mixpanel

CDPs

SQL

CRM platforms

Job description

LaunchDarkly is seeking a Senior Growth Marketing Analyst to decode digital signals and optimize PLG engines across Marketing, Product, RevOps, and Data teams in the US. You will drive activation strategies, lead cross-functional programs, and run experiments to improve conversion and pipeline generation.

Strong analytics and cross-functional collaboration are essential. Target pay ranges reflect geographic zones in the US, with RSUs and health benefits included, aligning with market practice