Senior Growth Marketing Analyst: PLG & Data Signals

Remote; San Francisco (CA); On-site; USD 137,000 - 188,000; Full time

Benefits offered by this job

RSUs

Health, vision & dental insurance

Mental health benefits

Job summary

LaunchDarkly is seeking a Senior Growth Marketing Analyst in San Francisco to decode digital body language, build PLG engines, and optimize conversion pathways. You will partner with Marketing, Product, RevOps, and Data teams to improve lead routing, activation, and account prioritization.

You will independently design growth experiments, refine signal logic, and maintain data flow standards across GA360/GA4, CDPs, and product analytics. RSUs and comprehensive benefits are included.

Qualifications

• 8–10 years of growth marketing, analytics, or PLG strategy in high-growth B2B SaaS.
• Experience bridging Marketing, Sales Ops, Data, and Product management.

Responsibilities

• Audit and categorize 1st/3rd-party and product signals across contacts and accounts.
• Define the next best action for high-value leads and activation paths.
• Lead cross-functional activation workflows across Marketing, Product, Sales Ops, and Data teams.
• Design and run growth experiments to improve engagement and pipeline.
• Manage data, tracking, and tooling configurations for analytics platforms.

Skills

Growth marketing

Marketing analytics

Revenue operations

PLG strategy

Analytical thinking

Independent problem solving

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

GA360/GA4

Amplitude

Mixpanel

CDPs

SQL

CRM/automation platforms

Job description

LaunchDarkly is seeking a Senior Growth Marketing Analyst in San Francisco to decode digital body language, build PLG engines, and optimize conversion pathways. You will partner with Marketing, Product, RevOps, and Data teams to improve lead routing, activation, and account prioritization.

You will independently design growth experiments, refine signal logic, and maintain data flow standards across GA360/GA4, CDPs, and product analytics. RSUs and comprehensive benefits are included.