Senior Platform Marketing Manager - AI & Developer Tools

Workday; Pleasanton (CA); Hybrid; USD 134,000 - 226,000; Full time

Job summary

Workday seeks a senior Product Marketing Manager on the Platform Marketing team to evolve the platform narrative for CIOs, CTOs, and analysts. You will translate platform and technical solutions into a compelling story, working with Product Marketing, DevRel, Field Marketing, and Sales to ensure consistency and credibility across audiences.

Success is measured by narrative adoption, market perception, and field effectiveness, with outcomes including cross-platform engagement and stronger analyst

Qualifications

• 8-10+ years in product or platform marketing with executive-level narrative ownership.
• Familiarity with platform products and IT buyer personas for credible CTO discussions.
• Skilled at cross-functional orchestration across marketing, product, DevRel, and sales.
• Strong executive presence and proactive in closing gaps to evolve the platform story.

Responsibilities

• Develop platform narratives and positioning for CIOs/CTOs.
• Conduct market, competitive, and analyst research to inform the platform story.
• Collaborate with global marketing, field enablement, product, and sales to align messaging.
• Create tools and use cases to enable sellers and leadership to tell the platform story.

Skills

Platform marketing

Executive narrative

Cross-functional leadership

AI platform familiarity

Job description

Workday seeks a senior Product Marketing Manager on the Platform Marketing team to evolve the platform narrative for CIOs, CTOs, and analysts. You will translate platform and technical solutions into a compelling story, working with Product Marketing, DevRel, Field Marketing, and Sales to ensure consistency and credibility across audiences.

Success is measured by narrative adoption, market perception, and field effectiveness, with outcomes including cross-platform engagement and stronger analyst