Senior Media Planning & Strategy Associate

Omnicom Media; New York (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

Omnicom Media is seeking a Senior Associate, Planning to support the vision and strategic plan across Work Quality, Client Relationships, Financials, and Team Health. You will help plan and execute media strategies and launch industry-leading work that drives client success.

Responsibilities include creating omnichannel plan recommendations, mastering planning tools, and maintaining budget accuracy. Collaboration with clients and partners is essential to deliver effective campaigns and insights.

Qualifications

• 1+ years of media planning or buying experience.
• Proficient knowledge of basic planning principles and media math.
• Proficient working knowledge of Microsoft Office (Word, Excel, PowerPoint, etc.).
• Experience with third-party market research tools and cloud-based collaboration platforms.

Responsibilities

• Support omnichannel media plan recommendations across TV, Print, Radio, Digital, OOH, and Emerging Media.
• Develop mastery of planning tools and media math.
• Refine understanding of media planning concepts, processes, and presentation skills.
• Maintain accuracy of tactical components of media plans (flow charts, spreadsheets, budget summaries).
• Build strong relationships with clients, vendors, publishers, and internal teams.
• Develop strategic POVs on media partner offerings and technology for client objectives.
• Use syndicated research to derive trends and insights to inform planning.

Skills

Detail-oriented

Cross-functional teamwork

Strong communication

Time management

Tools

MediaTools

Prisma/MBOX

DCM

Nielsen Ad Intel

Pathmatics

eTelmar

MRI Simmons

comScore

eMarketer

SharePoint

MS Office

Job description

Omnicom Media is seeking a Senior Associate, Planning to support the vision and strategic plan across Work Quality, Client Relationships, Financials, and Team Health. You will help plan and execute media strategies and launch industry-leading work that drives client success.

Responsibilities include creating omnichannel plan recommendations, mastering planning tools, and maintaining budget accuracy. Collaboration with clients and partners is essential to deliver effective campaigns and insights.