Senior Planning Associate - Omnichannel Media Strategy

Omnicom Media; Los Angeles (CA); On-site; USD 63,000 - 78,000; Full time

Benefits offered by this job

Medical & dental coverage

401(k) plan

Discretionary incentive

Paid family benefits

Job summary

Omnicom Media’s UM seeks a Senior Associate, Planning to support the vision and strategic plan for the account, ensuring success across work quality, client relationships, financials and team health.

You will help plan and execute omnichannel media strategies across TV, print, radio, digital and more, build client relationships, develop tactical components, and contribute insights from syndicated research to inform planning.

Qualifications

• Exhibits a strong desire to learn and a positive attitude that would complement the UM culture.
• Detail-oriented with strong time management, organization, creative thinking, analytical and problem-solving skills
• Ability to work effectively cross functionally with internal and external teams
• Strong written, verbal communication, and presentation skills

Responsibilities

• Support the creation of omnichannel media plan recommendations, including TV, Print, Radio, Digital, OOH, and Emerging Media opportunities.
• Develop a mastery of syndicated research sources, planning tools, and mediamath
• Continue to develop and refine understanding of media planning concepts/process, presentation, and written communication skills
• Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budgetsummaries
• Build and maintain strong working relationships with clients, vendors, publishers and internal teams to ensure effective creation and implementation of campaigns
• Develop strategic POVs of media partner offerings and technology as it relates to client objectives
• Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity to derive strategic trends and insights to inform planning

Skills

Communication skills

Detail-oriented & analytical

Cross-functional collaboration

Willingness to learn & cultural fit

Tools

Microsoft Office

MediaTools

Prisma/MBOX

DCM

Nielsen Ad Intel

Pathmatics

eTelmar

MRI Simmons

comScore

eMarketer

SharePoint

Job description

Omnicom Media’s UM seeks a Senior Associate, Planning to support the vision and strategic plan for the account, ensuring success across work quality, client relationships, financials and team health.

You will help plan and execute omnichannel media strategies across TV, print, radio, digital and more, build client relationships, develop tactical components, and contribute insights from syndicated research to inform planning.