Senior HCP Marketing Strategy Lead

Novartis; Cambridge (MA); On-site; USD 153,000 - 283,000; Full time

Job summary

Novartis is seeking an Associate Director, HCP Marketing Strategy, to lead market shaping, branded promotion, and launch readiness for FSHD across neuromuscular care. Role located in East Hanover, NJ or Cambridge, MA with up to 20% travel and no remote work.

You will partner with Commercial, Medical Affairs, and Global teams to translate insights into impactful educational and omnichannel strategies, strengthening HCP engagement and patient identification. Local candidates only.

Qualifications

• Bachelor's degree in related field is required; Master of Science and/or MBA preferred
• Minimum of 5 years of experience in commercial marketing in HCP settings (rare disease, specialty, neuroscience, or neuromuscular)
• Minimum of 3 years of demonstrated experience with data, analytics, and customer insights to drive personalization at scale
• Experience developing HCP disease-state education, peer-to-peer education, speaker programs, advisory boards, KOL engagement plans, or congress strategies
• Demonstrated ability to translate clinical data, disease burden, genetic testing considerations, and patient journey insights into commercial strategy, HCP messaging, and behavior-change tactics
• Experience with HCP segmentation, targeting, journey optimization, omnichannel engagement, CRM, field enablement, and measurement planning
• Pre-launch and launch experience, including market shaping, treatment-readiness planning, cross-functional launch execution, and external expert engagement in a compliant environment
• Strong cross-functional leadership and ability to collaborate with Product, Communications, Legal, Regulatory, Compliance and Global teams

Responsibilities

• Partner with the Director, Marketing Strategy, to develop and execute an integrated HCP marketing strategy.
• Lead development and execution of branded launch readiness initiatives, including campaigns, field materials, digital engagement, CRM strategy, customer journeys, and omnichannel activation.
• Lead HCP disease-state education strategy to increase understanding of FSHD, disease burden, diagnostic delays, and multidisciplinary care.
• Contribute to KOL engagement through identification and mapping of national and regional experts and thought leaders.
• Support advisory boards, expert sessions, consultant meetings, and insight forums to inform market-shaping strategy.
• Lead HCP segmentation, targeting, journey mapping, and behavior-change interventions across neurology and referral audiences.
• Translate clinical insights into clear HCP value narratives, storytelling, messaging frameworks, and educational content.
• Drive congress strategy and execution, including presence planning and post-congress follow-up activation.
• Partner with Medical Affairs, Field Medical, Customer Engagement, Sales, Market Access, and Global teams for aligned strategy and compliant execution.
• Support field force enablement with HCP education tools and launch readiness materials.
• Define marketing priorities, budget, agency scope, milestones, KPIs, and measurement plans.

Skills

HCP marketing

Launch readiness

Omnichannel

CRM strategy

KOL engagement

Cross-functional leadership

Data-driven personalization

Launch planning

Education

Bachelor's degree

Master of Science

MBA

Job description

Novartis is seeking an Associate Director, HCP Marketing Strategy, to lead market shaping, branded promotion, and launch readiness for FSHD across neuromuscular care. Role located in East Hanover, NJ or Cambridge, MA with up to 20% travel and no remote work.

You will partner with Commercial, Medical Affairs, and Global teams to translate insights into impactful educational and omnichannel strategies, strengthening HCP engagement and patient identification. Local candidates only.