Senior Performance Media Buyer — Scale DTC Growth (Remote)

Ape Born; United States; Remote; CAD 16,000 - 63,000; Full time

Job summary

APE BORN Fitness, an eight-figure DTC e-commerce brand, seeks a Senior Performance Media Buyer to scale paid acquisition across Meta, Snapchat, AppLovin, and emerging channels. This hands-on role focuses on removing bottlenecks and driving profitable growth beyond basic campaign management.

You will work closely with Growth, Creative, and CRO teams to identify winning ads, scale campaigns, and improve acquisition efficiency while overseeing considerable ad budgets and major sales events.

Qualifications

• Proven experience scaling DTC e-commerce advertising accounts.
• Personally scaled at least one Meta account to $10,000+ daily spend while meeting targets.
• Managed at least $1M USD in cumulative Meta advertising spend.
• Demonstrated ability to scale daily spend by 3x or more.
• Strong understanding of creative-led advertising and performance analysis.
• Hands-on experience with Meta Ads Manager, Snapchat Ads Manager, and AppLovin.
• Ability to analyze CAC, contribution margin, conversion rates, and other metrics.
• Experience identifying and resolving scaling bottlenecks.
• Excellent written communication and cross-functional collaboration.

Responsibilities

• Execute profitable media buying and scaling across Meta, Snapchat, AppLovin, and other channels.
• Test new campaign structures, bidding, audiences, and scaling methods.
• Monitor ROAS, margin, spend, and targets; adjust budgets daily.
• Identify opportunities to increase spend without sacrificing efficiency.
• Collaborate with creative and CRO teams to improve ads and pages.
• Ensure campaign operations, naming, and reporting are maintained.
• Coordinate with teams across email/SMS, sales, and finance on insights.

Skills

DTC ads scaling

Data-driven optimization

Independent decision making

Cross-functional collaboration

Budget management

Tools

Meta Ads Manager

Snapchat Ads Manager

AppLovin

Triple Whale

Shopify

Google Sheets

Job description

APE BORN Fitness, an eight-figure DTC e-commerce brand, seeks a Senior Performance Media Buyer to scale paid acquisition across Meta, Snapchat, AppLovin, and emerging channels. This hands-on role focuses on removing bottlenecks and driving profitable growth beyond basic campaign management.

You will work closely with Growth, Creative, and CRO teams to identify winning ads, scale campaigns, and improve acquisition efficiency while overseeing considerable ad budgets and major sales events.