Senior Performance Media Buyer

Ape Born; United States; Remote; CAD 16,000 - 63,000; Full time

Job summary

APE BORN Fitness, an eight-figure DTC e-commerce brand, seeks a Senior Performance Media Buyer to scale paid acquisition across Meta, Snapchat, AppLovin, and emerging channels. This hands-on role focuses on removing bottlenecks and driving profitable growth beyond basic campaign management.

You will work closely with Growth, Creative, and CRO teams to identify winning ads, scale campaigns, and improve acquisition efficiency while overseeing considerable ad budgets and major sales events.

Qualifications

• Proven experience scaling DTC e-commerce advertising accounts.
• Personally scaled at least one Meta account to $10,000+ daily spend while meeting targets.
• Managed at least $1M USD in cumulative Meta advertising spend.
• Demonstrated ability to scale daily spend by 3x or more.
• Strong understanding of creative-led advertising and performance analysis.
• Hands-on experience with Meta Ads Manager, Snapchat Ads Manager, and AppLovin.
• Ability to analyze CAC, contribution margin, conversion rates, and other metrics.
• Experience identifying and resolving scaling bottlenecks.
• Excellent written communication and cross-functional collaboration.

Responsibilities

• Execute profitable media buying and scaling across Meta, Snapchat, AppLovin, and other channels.
• Test new campaign structures, bidding, audiences, and scaling methods.
• Monitor ROAS, margin, spend, and targets; adjust budgets daily.
• Identify opportunities to increase spend without sacrificing efficiency.
• Collaborate with creative and CRO teams to improve ads and pages.
• Ensure campaign operations, naming, and reporting are maintained.
• Coordinate with teams across email/SMS, sales, and finance on insights.

Skills

DTC ads scaling

Data-driven optimization

Independent decision making

Cross-functional collaboration

Budget management

Tools

Meta Ads Manager

Snapchat Ads Manager

AppLovin

Triple Whale

Shopify

Google Sheets

Job description

Senior Performance Media Buyer | 8-Figure DTC E-Commerce Brand

Company: APE BORN Fitness

Location: Remote (minimum 4-hour daily overlap with Eastern Time)

Employment: Full-Time Contract

Hours: 40+ hours per week, with availability for urgent account issues and major sales events

Compensation: $1,000 to $4,000 USD/month base, depending on experience, plus performance-based bonuses

About the Role:

APE BORN Fitness is a rapidly growing eight-figure DTC e-commerce brand looking for an experienced Senior Performance Media Buyer to help scale our paid acquisition across Meta, Snapchat, AppLovin, and other emerging channels.

This is a hands-on execution and growth role.

We're not looking for someone who simply launches campaigns, adjusts budgets, and reports ROAS.

We're looking for someone who understands that a media buyer's job is to scale the business by identifying and removing the bottlenecks preventing profitable growth.

You must be comfortable managing significant advertising budgets, making decisions independently, and communicating exactly what needs to happen next.

You'll work directly with our growth, creative, and CRO teams to identify winning advertisements, scale campaigns, improve acquisition efficiency, and develop new strategies that unlock growth.

What You'll Be Responsible For:

• 1. Profitable Media Buying & Scaling
  • Manage and scale campaigns across Meta, Snapchat, AppLovin, and additional channels as needed.
  • Scale and descale advertising budgets daily based on profitability and acquisition targets.
  • Monitor new-customer ROAS, contribution margin, spend, and performance against targets.
  • Identify opportunities to increase spend without sacrificing acquisition efficiency.
  • Develop and test new campaign structures, bidding strategies, audiences, and scaling methods.
  • Manage international campaigns and identify opportunities for geographic expansion.
• 2. Creative Performance & Testing
  • Analyze creative performance daily to identify winning hooks, angles, formats, and offers.
  • Communicate winning creatives and actionable recommendations to the creative team.
  • Identify underperforming creatives and recommend improvements.
  • Develop new testing strategies based on performance data and market observations.
  • Maintain creative performance boards and ensure winners are documented.
  • Coordinate the expansion of winning creatives across multiple advertising platforms.
  • Work with creative strategists to continuously develop new advertising approaches.
• 3. Growth Bottleneck Identification
  • Identify the largest bottlenecks preventing the business from scaling.
  • Prioritize opportunities based on expected impact, urgency, and speed of implementation.
  • Investigate performance issues across advertising, conversion rates, offers, and customer acquisition.
  • Recommend solutions backed by performance data.
  • Coordinate with the appropriate departments to resolve identified bottlenecks.
  • Continuously identify new strategies and opportunities for growth.
• 4. Cross-Functional Collaboration
  • Work closely with our creative team to improve ad performance and testing velocity.
  • Collaborate with CRO to identify opportunities across product pages, landing pages, and checkout.
  • Communicate relevant insights to email/SMS, sales, customer service, and finance teams.
  • Participate in weekly growth discussions and contribute actionable recommendations.
  • Ensure insights discovered through paid acquisition are shared across the business.
• 5. Campaign Operations & Account Health
  • Execute scheduled campaign launches across advertising platforms.
  • Maintain accurate campaign naming, creative organization, and reporting.
  • Monitor account health, tracking, disapprovals, and platform restrictions.
  • Resolve or elevate account issues quickly while maintaining platform compliance.
  • Monitor performance during weekends, major promotions, and high-volume sales periods when required.

Required Qualifications:

• Proven experience scaling DTC e-commerce advertising accounts.
• Personally scaled at least one Meta account to $10,000+ in daily spend while maintaining acquisition targets.
• Personally managed at least $1M USD in cumulative Meta advertising spend.
• Demonstrated experience scaling daily advertising spend by 3x or more.
• Strong understanding of creative-led advertising and performance analysis.
• Hands-on experience with Meta Ads Manager, Snapchat Ads Manager, and AppLovin.
• Ability to analyze new-customer CAC, contribution margin, conversion rates, and other business-level metrics.
• Experience identifying and resolving scaling bottlenecks.
• Strong written communication and cross-functional collaboration skills.
• Ability to independently manage campaigns, prioritize opportunities, and make decisions.
• Comfortable working full-time with at least four hours of daily Eastern Time overlap.

Preferred Qualifications:

• Personally managed $10M+ in cumulative advertising spend.
• Scaled an individual account beyond $50,000 in daily spend.
• Experience advertising health, fitness, or wellness products.
• Experience scaling internationally across multiple markets.
• Experience with Triple Whale, Shopify, Monday.com, and Google Sheets.
• Experience managing large advertising budgets during Black Friday and Cyber Monday.
• Experience working directly with creative strategists and CRO teams.

What Success Looks Like:

• First 30 Days
  • Understand our advertising infrastructure, acquisition targets, and creative testing systems.
  • Independently manage daily advertising operations and campaign launches.
  • Identify our largest growth bottlenecks and present prioritized recommendations.
  • Establish consistent reporting and creative feedback loops.
• First 60 Days
  • Improve campaign efficiency and identify new opportunities for scaling.
  • Develop and execute structured creative testing and scaling strategies.
  • Help resolve high-impact bottlenecks across acquisition and conversion.
  • Improve the speed at which winning creatives are identified and scaled.
• First 90 Days
  • Demonstrate measurable progress toward scaling profitable daily spend.
  • Establish a repeatable system for identifying and expanding winning campaigns.
  • Contribute meaningful growth opportunities beyond advertising platforms.
  • Operate independently while keeping leadership informed of results, challenges, and priorities.

Who We're Looking For

You're analytical, proactive, and commercially minded.

You understand that profitable scaling isn't just about adjusting budgets. It's about identifying what is preventing growth and working with the right people to fix it.

You don't wait to be told what to test, what to scale, or what needs attention.

You take ownership, communicate clearly, and continuously look for ways to improve performance.

Most importantly, you think like a business operator, not just a media buyer.