Senior Performance Marketing Specialist

Ferryhopper; Kentucky; Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive compensation

Equipment provided

Training budget

Collaborative environment

Office space

Extra vacation days

Ferry trip coupons

Job summary

Ferryhopper is seeking a Senior Performance Marketing Specialist to support and scale paid acquisition across key digital channels. You will work with the Head of Performance Marketing to implement the paid media strategy, manage significant budgets, and improve performance across channels.

You will be responsible for end-to-end campaign execution, budget planning, and ongoing optimisation to achieve strong ROAS and POAS, with collaboration across Design, Product, and BI teams to improve

Qualifications

• 4+ years in performance marketing, ideally in a fast-paced B2C environment.
• Proven experience in managing and scaling multi-channel paid advertising campaigns.
• Experience managing substantial monthly budgets with clear efficiency and growth targets.
• Strong understanding of attribution, tracking implementation, and performance measurement principles.

Responsibilities

• Plan, build, and optimise paid media campaigns across major channels (Google Ads, Meta, Microsoft Ads, Apple Search Ads, Tik Tok, etc.), ensuring alignment with overall acquisition goals
• Own end-to-end campaign execution, including account structure, keyword research, audience segmentation, ad creation, tracking validation, and launch
• Manage day-to-day campaign performance, continuously optimising bids, budgets, targeting, placements, and creatives to maintain strong ROAS and POAS
• Contribute to paid media budget planning and forecasting, ensuring effective spend distribution across channels.
• Design and run structured A/B tests across creatives, copy, landing pages, and bidding strategies, documenting insights and scaling successful learnings
• Collaborate with Design, Product, and BI teams to improve tracking, attribution, landing page performance, and overall conversion funnel efficiency
• Identify and execute scaling opportunities within existing campaigns, as well as expansion into new segments, geographies, and audience types
• Prepare regular performance reports and deliver actionable insights and optimisation recommendations to the Head of Performance Marketing and CMO
• Stay up to date with platform updates, beta features, automation tools, and industry best practices to continuously improve execution and efficiency

Skills

Performance marketing

Multi-channel

Budget management

Analytics

A/B testing

English fluency

AI platforms

Tools

Google Ads

Meta Ads

TikTok Ads

Apple Search Ads

Universal App Campaigns

Job description

Ferryhopper is an equal opportunity employer that welcomes diversity and is committed to inclusion in the workplace. We do not accept discrimination and harassment of any kind. This policy applies to all employment practices within our company.

Ferryhopper is revolutionising online ferry booking, aiming to change the way people travel by ferry. We are collaborating with more than 360 ferry companies across 63 countries, bringing a fresh and seamless ferry booking experience. We always strive to cater to the needs of all travellers and keep improving our services.

If you want to know more about the team, read about Ferryhopper in a nutshell.

The role

We’re now looking for a Senior Performance Marketing Specialist to support and scale our paid acquisition efforts across key digital channels. This is a high-impact role within our Marketing team, responsible for executing, optimising, and expanding performance campaigns to drive measurable growth.

You will work closely with the Head of Performance Marketing to implement the paid media strategy, manage significant budgets, and continuously improve performance across channels.

Responsibilities:

As our Senior Performance Marketing Specialist, you will:

• Plan, build, and optimise paid media campaigns across major channels (Google Ads, Meta, Microsoft Ads, Apple Search Ads, Tik Tok, etc.), ensuring alignment with overall acquisition goals
• Own end-to-end campaign execution, including account structure, keyword research, audience segmentation, ad creation, tracking validation, and launch
• Manage day-to-day campaign performance, continuously optimising bids, budgets, targeting, placements, and creatives to maintain strong ROAS and POAS
• Contribute to paid media budget planning and forecasting, ensuring effective spend distribution across channels.
• Design and run structured A/B tests across creatives, copy, landing pages, and bidding strategies, documenting insights and scaling successful learnings
• Collaborate with Design, Product, and BI teams to improve tracking, attribution, landing page performance, and overall conversion funnel efficiency
• Identify and execute scaling opportunities within existing campaigns, as well as expansion into new segments, geographies, and audience types
• Prepare regular performance reports and deliver actionable insights and optimisation recommendations to the Head of Performance Marketing and CMO
• Stay up to date with platform updates, beta features, automation tools, and industry best practices to continuously improve execution and efficiency

• 4+ years of hands‑on experience in performance marketing, ideally in a fast‑paced B2C environment
• Proven experience in managing and scaling multi‑channel paid advertising campaigns
• Experience managing substantial monthly budgets with clear efficiency and growth targets
• Strong understanding of digital advertising platforms (Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, Universal App Campaigns, etc.)
• Good understanding of attribution, tracking implementation, and performance measurement principles
• Comfortable working with data, spreadsheets, and performance dashboards to extract insights and support decision‑making
• Experience running structured A/B tests and optimisation experiments
• A proactive, hands‑on approach with strong execution skills and attention to detail
• Fluency in English (Greek, Italian, or Spanish is a plus)
• Experience using AI‑powered platforms is considered a plus

The health of our company and the success of our products are directly related to the health of our team and the work environment we create for ourselves. With this in mind, we strive to provide an inclusive and positive working environment. In this respect, we offer:

• Competitive compensation package
• Equipment of your choice
• Training and educational budget throughout the year
• Work in a collaborative and dynamic environment
• Great office space :)
• Three (3) additional days off on top of your statutory annual leave
• Exclusive coupons for your personal ferry trips

Remote & Hybrid Policy:

• Athens‑based teams: The policy is to visit the office a minimum of once per week
• Work from Anywhere: Six weeks per year to work from any location of your choice