Senior MarTech Manager

Finom; Netherlands (MO); Hybrid; USD 81,000 - 116,000; Full time

Benefits offered by this job

Stock options program

Support for personal and professional development

Work & Swim Program in Cyprus

Job summary

A European tech startup is seeking a data-driven Marketing Operations Manager to lead marketing campaigns and drive lifecycle marketing. You will manage multi-channel campaigns, work with various teams, and provide insights for strategic improvements. The ideal candidate has over 5 years of experience in marketing operations within customer engagement platforms and possesses strong data management abilities. The role offers opportunities for professional growth and a dynamic work environment, supporting both remote and hybrid working models.

Qualifications

• 5+ years in marketing operations or CRM roles.
• Hands-on experience with customer engagement platforms.
• Strong understanding of data flows and event tracking.
• Strong understanding of data flows, event tracking, and CEP integration with data warehouses.
• Experience managing intake processes, timelines, and delivery across multiple stakeholders.

Responsibilities

• Build multi-channel campaigns in our Customer Engagement Platform.
• Run the intake process for campaign requests from various teams.
• Lead campaign performance reporting in partnership with the data team.
• Set up control groups, holdouts, and A/B tests in the CEP; collaborate on experiment design and validation.
• Lead campaign performance reporting with the data team; define requirements and dashboards; surface insights for stakeholders.
• Maintain platform hygiene: templates, assets, and documentation.

Skills

Marketing operations experience

CRM knowledge

Data management

Communication skills

CRM platforms

Data workflows

A/B testing

Stakeholder management

Tools

Braze

Iterable

Bloomreach

Customer.io

Job description

Finom is a European tech startup headquartered in Amsterdam, and we’re on a journey towards revolutionizing the financial landscape for entrepreneurs worldwide. Our mission is to develop an all-in-one financial B2B solution that integrates banking functions, accounting, financial management, and invoicing into a seamless, mobile-first platform.

We recently closed a €115 million Series C equity round (around $133 million), bringing our total funding to approximately $346 million. This significant investment follows a $105 million growth funding round from General Catalyst, a long-term backer since 2021 known for supporting companies like Airbnb, HubSpot, KAYAK, and Stripe.

Finom's platform goes beyond traditional banking, offering invoicing and a growing suite of features, including AI-enabled accounting, aiming to simplify financial management for entrepreneurs. We're actively expanding our reach across key EU markets like Germany, France, the Netherlands, Italy, and Spain.

At Finom, we’re not just redefining the entrepreneurial experience — we’re empowering our employees to make a real difference. Your work matters, and your impact extends far beyond product metrics. We nurture innovation and an inspiring work environment where bold ideas thrive, prioritizing thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and our business as a whole.

Maintaining our start-up spirit, we prioritize thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and, of course, our business.

About the Job:

• We're looking for a data-driven Marketing Operations Manager to power the execution engine behind Finom's Lifecycle Marketing function.
• You'll build and deliver campaigns and experiments at scale—owning the intake process, the technical data layer, and the infrastructure that lets us prove what works. You'll manage campaign deployment, drive experimentation and analysis, and contribute insights that shape lifecycle strategy.
• You'll partner closely with lifecycle, data, product, MarTech, and sales teams to ensure campaigns are tightly integrated into the broader growth engine.

What you'll do:

• Build multi-channel campaigns (email, push, in-app, SMS) in our Customer Engagement Platform, owning the deployment process end-to-end: audience setup, journey logic, rendering, QA, and launch
• Run the intake process for campaign requests from product, growth, brand, and other teams—triage, scope, prioritize, and ensure delivery on time and to standard
• Work with data, product, and MarTech teams to build new and strengthen existing data attributes, events, and schemas that power segmentation and personalization
• Set up control groups, holdouts, and A/B tests in the CEP; partner with data on experiment design and statistical validation
• Lead campaign performance reporting in partnership with the data team—define requirements, drive dashboard development, and surface insights to stakeholders
• Maintain platform hygiene: templates, shared assets, documentation

What you'll bring:

• 5+ years in marketing operations or CRM roles—hands-on building campaigns in Customer Engagement Platforms
• Hands-on experience with Braze, Iterable, Bloomreach, or Customer.io
• Strong understanding of data flows, event tracking, and how CEPs integrate with data warehouses
• Experience managing intake processes, timelines, and delivery across multiple stakeholders
• Process-oriented with a zero-error mindset
• Excellent communication skills—comfortable working with technical and non-technical teams

Extra Points if you bring:

• Experience with experimentation methodology and A/B testing
• SQL for segmentation validation and data QA
• Experience building or contributing to dashboards (Looker, Metabase, Amplitude, or similar)
• HTML/CSS and Liquid for email building and troubleshooting
• B2B or fintech experience
• International or high-growth scale-up experience

Recruitment Process:

• Technical Assessment

What You Will Get In Return

Make a genuine impact on the product

Join our upward trajectory, and grow with us. We provide the resources and opportunities for continuous personal and professional development, empowering you to make a genuine impact on our evolving product.

Work in the EU

Embark on this exciting journey with us and enjoy the flexibility of traveling and working remotely or in a hybrid model across Europe.

Become a stock options holder

Unlock your inner entrepreneur and align your aspirations with ours through our Stock Options Program. This exciting opportunity is available to every team member, from junior team members to our founders.

Receive unwavering support and care

Finom stands by you at every step, embodying our commitment to your well-being and success reflected in our modern, friendly, and eco-conscious corporate culture. We offer constant support and care to ensure your Finom experience is successful and fulfilling.

Immerse yourself in our exclusive Work & Swim Program. Spend one month in a comfortable corporate apartment in enchanting Cyprus. It's the ideal opportunity to strike the perfect work-life balance while enjoying breathtaking Mediterranean views.

Equal Opportunity Statement

At Finom, we're an equal opportunity employer and value diversity at our company. We embrace diversity and invite applications from all walks of life. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, disability status, or other applicable legally protected characteristics.