Head of Performance Marketing

Evergreen Finance; United States; Remote; USD 120,000 - 200,000; Full time

Benefits offered by this job

Remote working

Health cash plan

Gym benefits

Time-off on Birthday

Life assurance 6x salary

Salary sacrifice scheme

Access to learning platform

Professional subscription benefits

Job summary

Moneyboat seeks a Head of Performance Marketing to lead a multi-channel demand engine in a fintech context. You will own paid acquisition including search, social, and programmatic, while steering affiliate relationships and agency partners to meet ambitious revenue targets.

You will partner with risk and tech teams to align go-to-market messaging, personas, and content strategy, while optimizing campaigns and analytics to drive growth.

Qualifications

• 5+ years of managerial-level experience in user acquisition marketing.
• 2+ years of B2C high volume lead gen marketing in regulated consumer spaces.
• Proven track record of success with multi-channel paid acquisition and growth.
• Experience building partnerships and affiliate relationships.
• Experience managing multi-million pound budgets and agencies.

Responsibilities

• Own the creation and execution of multi-channel paid acquisition strategy to grow revenue and achieve target CPA.
• Lead affiliate/partnership relationships to maximise share of new business.
• Manage digital agency to hit performance targets across Paid Search, Meta, and Programmatic.
• Identify opportunities across the customer lifecycle and run optimisation tests.
• Ensure accurate digital analytics and tracking; leverage new technologies.
• Plan media and allocate budgets across channels.
• Own KPI reporting and pipeline metrics across the customer journey.
• Collaborate with Credit Risk and Technology to validate GTM messaging and content needs.

Skills

Strong analytical skills

Leadership

Relationship-building

Creative problem-solving

English writing

Tools

Google Ads

GDN

Programmatic

Facebook

Google Analytics

GTM

Data Studio

SEMRush

SQL

Job description

Head of Performance Marketing

Marketing, UK Remote

Overview

This position requires a leader who is analytical and data-driven in their decision-making process, well versed in performance marketing best practices and marketing technologies, has a high level of understanding of multi-channel acquisition and is assertive about new approaches to optimisation and growth.

The ideal candidate would also be a skilled manager of people and embrace a hands-on, team approach. If you are a success-centric marketing leader that thrives on growth and scaling a demand engine in a business with a start up mentality and scale up success, this role is an unmatched career opportunity!

We’re looking for an excited and passionate marketeer, ready to challenge themselves at the highest level managing a multi-million pound media budget to deliver sensational results .

Key responsibilities

• Own the creation and execution of Moneyboat’s mulit-channel paid acquisition strategy to achieve growing revenue targets within an acceptable CPA


• Lead the affiliate / partnership relationships to maximise the share of business Moneyboat acquires


• Manage the Digital Marketing agency to performance based targets across the main digital channels like Paid Search, Meta and Programmatic.


• Identify and define commercial opportunities across all stages of the customer lifecycle to drive awareness adoption, activation, and retention by implementing new tactics, running optimisation tests, and improving campaign performance.


• Ensure the implementation of digital analytics and tracking is accurate and leverage new technologies


• Own and execute media planning and budget allocation


• Own the KPI’s and provide regular reports on pipeline metrics, throughout the entire customer journey.


• Analyse and report on the impact of marketing activities on the customer lifecycle.


• Work closely with the Credit Risk and Technology teams to validate go-to-market strategies, buyer personas, value proposition, messaging, and content needs and message optimisation.

Your skills & experience

Essential

• Strong analytical skills, data-driven decision-making, technical ability.


• 5+ years of managerial-level experience in user acquisition marketing and a proven track record of success (fintech company is a huge advantage).


• 2+ years of B2C high volume lead gen marketing and user acquisition experience in the regulated consumer space. Agency experience and sector experience are a huge plus.


• Proven excellence in relationship-building and collaboration


• Excellent judgement and creative problem-solving skills, including negotiation and conflict resolution skills.


• Excellent writing, communication, time management, and project management skills.


• Experienced in working with marketing and analytics tools and platforms such as Google Ads, GDN, Programmatic etc. as well as Facebook, Google Analytics, GTM, Data Studio, SEMRush (SQL a plus).


• Excellent spoken and written English.


• Proven ability to manage a multi-million pound budget

Desired

• Experiencing working in a FCA regulated environment


• Experience of working in HCST lending sector

About us

Ahoy there! We’re Moneyboat, a UK-based direct lender that provides consumers with short-term loans from £200 to £1,500. We started our journey in 2014 with a vision to make a mark as a company that puts transparency, affordability, and quality service at the heart of everything we do.

We know the value of flexibility, creativity, and innovation in today’s fintech space, and we work hard to create and deliver best-in-class experiences that support our customers and give them the confidence they need to live life to the full.

Vision, Mission & Values

Our vision, mission & values are what drive the amazing work we do.

From the decisions we make to the actions we take, they form the foundations of Moneyboat's brand & strategy.

Our vision describes our view of the world because of Moneyboat. It's the way we want it to be and the reason we keep going, even if times might seem tough.

We give confidence to people, enabling them to live life to the full

When people have access to the financial resources and knowledge that are right for them, we know they can do great things. We exist to help them get access to a solution that's right for them, even when others might have refused to help.

Our core set of values are what we hold to be true, no matter what. We have four core values here at Moneyboat, Accountability, Care, Diligence and Collaboration.

Our vision, mission, and values guide everything that we do. They're the fundamental "pillars" of our company that make us who we are, and help to ensure that anyone we interact with (internal or external) remembers Moneyboat, what we do, and what we stand for.

Employee Benefits

• Remote working


• Time-off on Birthday


• Life assurance 6x salary


• Gym benefits


• Childcare benefits


• Salary sacrifice scheme


• Health cash plan


• Access to learning platform


• Professional subscription benefits

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