Senior Performance Marketing Manager

IBLV Automated; Northern (KY); Hybrid; USD 100,000 - 130,000; Full time

Job summary

IBLV Automated is seeking a senior, hands-on paid acquisition operator to own the full funnel from market insight to creative, media buying, landing-page conversion, and attribution.

This is a full-time remote role (U.S. preferred). Expect to optimize CAC, payback, retention quality, and scalable growth, collaborating directly with the Founder & CEO to implement high-value tests and iterative execution.

Qualifications

• Hands-on senior operator owning end-to-end paid acquisition.
• Experience moving from market insight to creative, media buying and attribution.
• Proven ability to optimize CAC, payback and retention for scalable growth.

Responsibilities

• Own paid acquisition across all channels and creatives.
• Define tests, measure impact, and iterate with the CEO.
• Build and optimize landing pages and attribution framework.

Skills

Performance marketing

Landing page optimization

Attribution modeling

CAC optimization

Growth strategy

Job description

Own paid customer acquisition for IBLV. Build a rigorous performance-marketing engine across paid channels, creative, landing pages, attribution, and acquisition economics—then scale what works.

Full-time Remote (U.S. Preferred) $100,000–$130,000 base + performance bonus

This is not a role for someone who simply manages ad accounts or reports ROAS. We are looking for a senior, hands‑on acquisition operator who understands the entire path from market and customer insight to creative, media buying, landing‑page conversion, attribution, CAC, payback, retention quality, and scalable growth.

You will work directly with the Founder & CEO. We expect you to assess what exists, determine what information and infrastructure are needed, identify the highest-value tests, make informed recommendations, and own execution and iteration. The right person will bring expertise into the company rather than require the CEO to design the paid‑acquisition system for them.

Success means paid acquisition becomes a measurable, economically disciplined source of qualified customers that IBLV can scale with confidence.