Director of Acquisition

Decentralized Masters; United States; Remote; USD 180,000 - 300,000; Full time

Benefits offered by this job

Competitive base + bonus

Unlimited PTO

Remote with team off-sites

Job summary

Decentralized Masters is seeking a senior growth leader to own paid media across Facebook, YouTube, Google and emerging channels. You will drive acquisition strategy and scale both high-ticket and low-ticket funnels from planning through execution.

You will own CAC, LTV and ROAS by funnel and cohort, set acquisition economics, and oversee testing of ad copy, landing pages, and webinar steps. This is a remote, senior role with a results-driven culture.

Qualifications

• 7+ years in performance marketing or growth
• 3+ years leading a paid media team
• Proven record scaling Facebook and YouTube campaigns
• Direct-response and high-ticket funnel experience
• Strong customer-acquisition copywriting skill
• Understanding of continuity and membership product economics
• Unit economics fluency and cohort analysis
• Demonstrable use of AI tools in growth work

Responsibilities

• Run paid acquisition across Facebook, YouTube, Google and emerging channels at budgets above $1M per month
• Scale high-ticket and low-ticket funnels profitably
• Own CAC, LTV, ROAS, cost per qualified call and cash payback by funnel and cohort
• Set allowable acquisition costs from retention, upsell and renewal data
• Run structured A/B testing across ad copy, landing pages, webinar and application steps
• Lead and optimize the paid media and funnel team
• Own advertising compliance for financial and investment-related offers

Skills

Performance marketing

Growth

Team leadership

Direct-response copywriting

Cohort analysis

AI tools for growth

Tools

Facebook Ads

Google Ads

YouTube Ads

AI tools

Job description

Responsibilities

• Run paid acquisition across Facebook, YouTube, Google and emerging channels at budgets above $1M per month
• Scale high-ticket and low-ticket funnels profitably
• Own CAC, LTV, ROAS, cost per qualified call and cash payback by funnel and cohort
• Set allowable acquisition costs from retention, upsell and renewal data
• Run structured A/B testing across ad copy, landing pages, webinar and application steps
• Lead and optimize the paid media and funnel team
• Own advertising compliance for financial and investment-related offers

Requirements

• 7+ years in performance marketing or growth, 3+ years leading a paid media team
• Proven record scaling Facebook and YouTube campaigns
• Direct-response and high-ticket funnel experience
• Strong customer-acquisition copywriting skill
• Understanding of continuity and membership product economics
• Unit economics fluency and cohort analysis
• Demonstrable use of AI tools in growth work

Preferred Qualifications

• Experience in investment education, financial publishing or fintech
• Experience supporting organic and affiliate acquisition
• Experience managing agencies and freelancers at scale

Benefits

• Competitive base and performance bonus tied to profitable acquisition
• Full-time, flexible schedule with unlimited PTO
• Entirely remote, with team off-sites

About the Company

• Investment education and research company, bootstrapped and profitable, with 160+ people across 30+ countries.