Senior Performance Marketing Lead - Paid & Organic | Flexible

Scribd, Inc.; San Francisco (CA); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Scribd, Inc. is seeking a senior performance marketing leader to own strategy across paid and organic channels and guide a team of channel owners. You will lead attribution and ROI optimization, partnering with brand marketers and working with creative to craft high‑engagement assets.

The role requires 6+ years in performance marketing, 2+ years of people management, and a deep understanding of LTV/CAC, MMM, and AI‑enabled marketing. San Francisco‑based, with Scribd Flex options.

Qualifications

• 6+ years in performance marketing or equivalent leadership roles.
• Experience leading multi-channel campaigns across paid and organic channels.
• Strong understanding of attribution models, MMM, and LTV/CAC.

Responsibilities

• Own strategy across paid and organic channels and guide a team of channel owners.
• Lead attribution, ROI optimization, and data-driven decision making.
• Partner with brand marketers and work with creative to craft high‑engagement assets.

Skills

Performance marketing

Paid media strategy

Organic growth

Attribution & MMM

LTV/CAC analysis

AI marketing

People management

ROI optimization

Job description

Scribd, Inc. is seeking a senior performance marketing leader to own strategy across paid and organic channels and guide a team of channel owners. You will lead attribution and ROI optimization, partnering with brand marketers and working with creative to craft high‑engagement assets.

The role requires 6+ years in performance marketing, 2+ years of people management, and a deep understanding of LTV/CAC, MMM, and AI‑enabled marketing. San Francisco‑based, with Scribd Flex options.