Senior Performance Marketing Lead - Ticket Sales Growth

AMB Group, LLC; Atlanta (GA); On-site; USD 90,000 - 140,000; Full time

Job summary

The Atlanta Falcons' marketing team, part of AMB Sports and Entertainment, is seeking a Senior Performance Marketing Manager to lead digital paid media for ticket sales, sponsorship, and content promotion. You will drive cross‑functional initiatives from concept to completion and manage a multi‑platform performance budget.

Primary focus is the Falcons with additional support across AMB's portfolio, translating paid media into measurable business outcomes and audience growth.

Qualifications

• Four-year college degree.
• Minimum 5 years of full‑time experience in marketing or related field.
• Digital marketing with emphasis on paid digital performance.
• Experience with native paid social campaign management technology (e.g., Meta Business Suite).
• Proficient in digital analytics and reporting tools (Google Analytics, Google Ads).
• Experience with a sports-related brand is encouraged, not required.
• Results-driven mindset delivering incremental value for stakeholders.
• Strong writing and verbal communication skills.

Responsibilities

• Develop and execute paid digital media strategies for ticket sales, sponsorship fulfillment and content engagement across paid social and other digital channels.
• Oversee end-to-end campaign setup across platforms, including creative development, messaging, audience segmentation, budgeting, tracking, and analytics.
• Collaborate with analytics, sales, marketing and digital teams to monitor, report, and optimize campaign performance.
• Stay updated on industry trends and platforms to maximize ROI.
• Lead audience segmentation strategies using first-party data, retargeting, and lookalikes.
• Ensure messaging aligns with Falcons brand voice and content strategy across social channels.
• Coordinate with creative, social, video and marketing teams on asset development.
• Support other AMB Sports segments as needed.

Skills

Project management

Cross-functional collaboration

Copywriting

Data analysis

Digital analytics

Education

Four-year degree

Tools

Meta Business Suite

Google Analytics

Google Ads

Facebook

LinkedIn

YouTube

TikTok

Job description

The Atlanta Falcons' marketing team, part of AMB Sports and Entertainment, is seeking a Senior Performance Marketing Manager to lead digital paid media for ticket sales, sponsorship, and content promotion. You will drive cross‑functional initiatives from concept to completion and manage a multi‑platform performance budget.

Primary focus is the Falcons with additional support across AMB's portfolio, translating paid media into measurable business outcomes and audience growth.