Senior Performance Marketing Lead – Ticket Sales

Self Money Care

Georgia

On-site

USD 120,000 - 170,000

Full time

5 days ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

The Atlanta Falcons marketing team is seeking a Senior Performance Marketing Manager to lead cross-functional, multi-platform paid media initiatives for ticket sales, sponsorships, and content promotion.

You will own strategy, daily management, and optimization of digital paid media with a focus on lead generation, revenue, and content performance. The role oversees a digital budget and aligns with brand voice across channels.

Qualifications

Four-year college degree required.
Minimum 5 years full-time marketing experience in fast-paced environments.
Digital marketing and/or media experience with emphasis on digital performance marketing.
Experience with paid social platforms and native campaign management tools.
Strong analytical and storytelling capabilities.
Proficient with Google Analytics, Google Ads, and major social platforms.

Responsibilities

Develop and execute paid digital media strategies for ticket sales, sponsorships, and content engagement across platforms.
End-to-end campaign setup: creative development, messaging, audience segmentation, budgets, tracking, optimization.
Collaborate with analytics, sales, marketing, and digital teams to optimize performance.
Stay current with industry trends to maximize ROI.
Maximize audience segmentation using first-party data, retargeting, lookalikes.
Ensure messaging aligns with Falcons brand voice and content strategy.
Coordinate with creative, social media, video and marketing teams on assets.
Support other lines of business within the AMB Sports and Entertainment portfolio.