Senior Performance Marketing Lead — Growth & Optimization

Bitpanda; Vienna (VA); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

Hybrid work model

Stock options

Udemy course library

Extra 3 days PTO after 6 months

OpenUP mental health resources

Job summary

Bitpanda is seeking a Senior Performance Marketing Specialist to drive high-quality campaigns across paid channels. You will own day-to-day execution, testing, and optimization, shaping scalable customer acquisition and commercial outcomes.

You will work hands-on across paid social, paid search, and app campaigns, collaborating with Analytics and Creative teams to ensure rigorous tracking and data-driven decisions. Hybrid work option and growth opportunities included.

Qualifications

• Hands-on operator across paid social, paid search, and/or app campaigns.
• Capable of building and QA-ing campaigns without external agencies for core execution.
• Experience evaluating cohort data and customer quality beyond platform conversions.
• Rigorous tracking, budgets, and operational hygiene; can collaborate with Analytics and Creative teams.
• Proactive in running clean tests and turning insights into experiments.

Responsibilities

• Build, launch, and optimize campaigns across paid acquisition channels.
• Manage daily pacing, budgets, bids, audience targeting, and campaign hygiene.
• Run structured creative and landing-page experiments with clear hypotheses.
• Produce accurate performance reports and refine tracking with Analytics.
• Share actionable insights and implement rapid campaign updates.

Skills

Paid social

Paid search

App acquisition

Job description

Bitpanda is seeking a Senior Performance Marketing Specialist to drive high-quality campaigns across paid channels. You will own day-to-day execution, testing, and optimization, shaping scalable customer acquisition and commercial outcomes.

You will work hands-on across paid social, paid search, and app campaigns, collaborating with Analytics and Creative teams to ensure rigorous tracking and data-driven decisions. Hybrid work option and growth opportunities included.