Senior Performance Marketing Specialist

Bitpanda; Vienna (VA); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

Hybrid work model

Stock options

Udemy course library

Extra 3 days PTO after 6 months

OpenUP mental health resources

Job summary

Bitpanda is seeking a Senior Performance Marketing Specialist to drive high-quality campaigns across paid channels. You will own day-to-day execution, testing, and optimization, shaping scalable customer acquisition and commercial outcomes.

You will work hands-on across paid social, paid search, and app campaigns, collaborating with Analytics and Creative teams to ensure rigorous tracking and data-driven decisions. Hybrid work option and growth opportunities included.

Qualifications

• Hands-on operator across paid social, paid search, and/or app campaigns.
• Capable of building and QA-ing campaigns without external agencies for core execution.
• Experience evaluating cohort data and customer quality beyond platform conversions.
• Rigorous tracking, budgets, and operational hygiene; can collaborate with Analytics and Creative teams.
• Proactive in running clean tests and turning insights into experiments.

Responsibilities

• Build, launch, and optimize campaigns across paid acquisition channels.
• Manage daily pacing, budgets, bids, audience targeting, and campaign hygiene.
• Run structured creative and landing-page experiments with clear hypotheses.
• Produce accurate performance reports and refine tracking with Analytics.
• Share actionable insights and implement rapid campaign updates.

Skills

Paid social

Paid search

App acquisition

Job description

Who we are

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.

Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll‑up‑your‑sleeves‑and‑make‑it‑happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry‑changing team. Let’s go!

Your mission

As a Senior Performance Marketing Specialist at Bitpanda, you will add immediate, hands‑on execution capacity to our performance marketing rebuild. You will run high‑quality campaigns across core paid channels, turning data into fast, disciplined optimization. By directly managing day‑to‑day execution and structured testing, you will play a crucial role in acquiring high‑quality customers and driving scalable commercial outcomes.

What you'll do

• Build, launch, and continuously optimize campaigns across agreed paid acquisition channels.
• Manage daily pacing, budgets, bids, audience targeting, and overall campaign hygiene.
• Run structured creative and landing‑page experiments driven by clear, actionable hypotheses.
• Produce accurate, decision‑useful performance reports while collaborating with Analytics to refine tracking and data interpretation.
• Share actionable platform insights and execute campaign updates rapidly without compromising control or quality.

Who you are

• You are a highly hands‑on operator across paid social, paid search, and/or app acquisition, possessing deep expertise in at least one of these areas.
• You are fully capable of independently building, QA‑ing, pacing, and optimizing campaigns without relying on external agencies for core execution.
• You evaluate campaign performance based on cohort data and true customer quality rather than solely relying on platform‑reported conversions.
• You consistently run clean tests, document your learnings, and seamlessly turn creative or audience insights into your next experiment.
• You are highly rigorous with tracking, budgets, and operational hygiene, and you thrive when working closely with Analytics and Creative teams.

What’s in it for you

• Flexibility to work where you thrive – Enjoy the freedom of our Hybrid working model, combining onsite collaboration and remote work, with an additional 25 days per year to work from a city or country of your choice.
• Reward for your impact – Receive a competitive total compensation package aligned with Bitpanda’s pay‑for‑impact policy, including participation in our stock option plan.
• Support for your mental wellbeing – Access confidential coaching, counselling, and mental health resources whenever you need them through OpenUP.
• Time to recharge – On top of your standard annual leave, prioritise your wellbeing in 2027 with 3 additional days of paid time off to rest, reset, and recharge, available once you’ve been with us for 6 months.
• Continuous learning and growth – Grow your skills and stay ahead in your career with unlimited access to Udemy’s library of online courses at your own pace.
• Exclusive perks and rewards – Enjoy discounts, rewards, and perks from partners worldwide across lifestyle, wellness, tech, and travel.
• Support during life milestones – Take advantage of up to 8 additional weeks of gender‑neutral new parent leave to welcome and bond with your new addition to the family.
• Fuel and focus on‑site – Pandas in Vienna, Bucharest, Barcelona, and Berlin can enjoy free onsite dining, with freshly prepared lunches and snacks to keep you fueled and focused all day long.
• Recognition for your contributions – Celebrate milestones and achievements with recognition and rewards for your Tenure at Bitpanda.
• Show your Bitpanda pride – Access exclusive Bitpanda‑branded merchandise and gear to represent.
• Connect and celebrate with your team – Join unforgettable company events, from our Winter Party in Vienna to gatherings worldwide, fostering fun, connection, and celebration

.…and even more location‑specific benefits designed to make life at Bitpanda even more rewarding wherever you are.

Above all, you will have the opportunity to learn and grow as part of Bitpanda’s incredible journey towards being Europe’s future #1 investment platform.

Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.

* These benefits may be adjusted at Bitpanda’s discretion and do not apply to our internships and exceptions to our Hybrid Working policy apply to teams with shift schedules or for folks whose roles require them to be in‑office (think: Workplaces team or IT).