Senior Performance Marketing Analyst - Hotels

TripAdvisor LLC; Massachusetts; Hybrid; USD 90,000 - 115,000; Full time

Job summary

Tripadvisor is seeking a Senior Performance Marketing Analyst for the Hotels team to manage SEM campaigns and conduct in-depth data analysis. Ideal candidates are data-driven professionals with a strong background in paid marketing and a collaborative mindset, driving growth in a remote and inclusive environment. This role offers a competitive salary, flexible work culture, and comprehensive employee benefits.

Benefits

Flexible activity-based working

Inclusive global travelers community

Health insurance for families

Lifestyle Reimbursement Benefit

Paid public holidays and time off programs

Employee assistance program

Qualifications

• 4+ years of experience as a paid marketing analyst.
• Analytical and detail-oriented.
• Strong communication skills in presenting data.

Responsibilities

• Manage large, global SEM campaigns.
• Conduct analysis and identify growth opportunities.
• Lead A/B tests from design to analysis.

Skills

Data Analysis

Problem Solving

Communication

Organization

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Bing Ads

SQL

Tableau

Job description

Senior Performance Marketing Analyst - Hotels

Virtual MA

Senior Analyst Search Marketing - Hotels | Tripadvisor

About Tripadvisor

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people-powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

What we do in Search Marketing:

We are a world class Search Marketing team that manages large scale marketing campaigns across all areas of travel through SEM, Meta Marketing, and SEO. In this role you will be primarily focused on Hotels SEM program development, but you will have exposure to broader team functions and the opportunity to engage in cross-channel initiatives.

This is your chance to join an iconic travel brand, and you will be an active driver of growth in an emerging channel. We have a data driven approach with the aim to automate wherever possible. Our company ethos is speed wins and innovation is intrinsic to our continued efforts.

This is a unique opportunity for a smart, data savvy paid marketing professional to step up to the next level in their career. As an analyst in the team, you will be empowered by data and responsible for conducting analysis and unearthing growth opportunities. You will also manage A/B tests from start to finish, owning everything from test design to optimizing at scale. By working cross-functionally with engineers, data scientists, publisher partners, and internal stakeholders you will be able to drive incremental profit, lead continuous experimentation, grow the business, and achieve operational excellence.

Job Location: Remote

This role is a remote position in the United States. Occasional travel to company offices as necessary.

What You’ll Do

• Work cross-functionally with internal GTM team to quickly build, launch and optimize campaigns to drive targeted and qualified traffic
• Manage large, global SEM campaigns in growth areas
• Lead data analysis, identify profit/growth opportunities, and uncover actionable insights
• Collaborate with data scientists and engineers to improve tools and automate processes
• Design, conduct, analyze, and report on A/B tests for different business functions
• Partner with external publishers (Google, Microsoft etc.) and stay abreast of the latest developments in Performance Marketing

Skills & Experience

• 4+ years of experience working as a paid marketing analyst (large scale, global SEM experience preferred)
• Problem solver who enjoys analyzing large amounts of data and is results driven
• Ability to run and interpret tests – for example ad testing, A/B or multivariate
• Analytical and detail oriented, able to produce actionable insights
• Highly organized and a self-starter
• Strong communication skills both verbally and in presenting data
• Other relevant skills include: Google Ads, Bing Ads, working cross-functionally (particularly with technical teams)
• Prior knowledge of SQL/Tableau

What We Offer

• Flexible activity-based working fostered collaboration and productivity
• Inclusive global travelers community welcoming diverse perspectives
• Competitive salary package including performance bonuses
• Development programs, managerial courses, and learning series
• Health insurance covers medical, dental, and vision for families (varies by country)
• Lifestyle Reimbursement Benefit for personal travel, and physical, mental, and financial wellness
• Several paid time off programs, including time to bond with new children and care for family members. Paid public holidays, and year-end office shutdown
• Employee assistance program for short-term counseling and free Calm app subscription
• State-of-the-art offices: dining, coffee points, and leisure areas

The salary range for this role is $90,000 - $115,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs. This compensation range may also be modified in the future.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at [e-mail] .

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Tripadvisor collects your personal data for the purposes of managing Tripadvisor’s recruitment related activities as well as for organizational planning purposes globally. Consequently, Tripadvisor may use your personal data in relation to the evaluation and selection of applicants including for example setting up and conducting interviews and tests, evaluating and assessing the results thereto and as is otherwise needed in the recruitment processes including the final recruitment. If you join Tripadvisor, the personal data collected will become part of your employment record. In all cases, Tripadvisor will retain your information for a period after your application. Tripadvisor retains this information for various reasons, including in case Tripadvisor faces a legal challenge in respect of a recruitment decision, to consider you for other current or future jobs and also to help us better understand, analyze and improve our recruitment processes.

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