California Market Manager (Wine and Spirits)

Live Nation; California (MO); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic California Market Manager specializing in wine and spirits. This role involves driving brand success through innovative strategies and impactful relationships within the market. The ideal candidate will possess strong communication skills, a deep knowledge of the wine and spirits industry, and a proven track record in account management. The position offers the opportunity to work remotely while requiring some travel to key locations. Join a forward-thinking company that values integrity and collaboration, and make a significant impact on brand visibility and market growth.

Benefits

Medical, Dental and Vision Benefits

Flexible Spending Accounts (FSA)

Health Savings Accounts (HSAs)

Paid Time Off

401(k) with Company Match

Qualifications

• Minimum 5 years experience in wine and spirits industry required.
• Strong communication and project management skills are essential.

Responsibilities

• Drive brand success through strategic initiatives and impactful relationships.
• Manage key accounts and execute promotional events effectively.

Skills

Verbal Communication

Written Communication

Project Management

Wine and Spirits Knowledge

Time Management

Education

5+ years in Market/Account Management

Experience with multi-tiered distribution

Tools

Microsoft Office

Job description

California Market Manager (Wine and Spirits) page is loaded

California Market Manager (Wine and Spirits)

Apply locations Work From Home - California time type Full time posted on Posted 11 Days Ago job requisition id JR-79090

Job Summary:

Job Title: California Market Manager (Wine and Spirits)

Reports to: Western Regional Sales Director

Location: Remote, some travel required: 95% home market, 5% headquarter visits.

THE ROLE:

Armand de Brignac is seeking a high-caliber candidate for our Market Manager role — the incumbent needs to be well-spoken, with strong verbal and written communication skills, who also has the ability to manage a high volume of projects. The candidate must have a minimum of 5 years of experience working with wine and spirits brands through multi-tiered distribution channels.

The preferred home location for this role is Los Angeles, California.

Previous wine sales experience required.

AIM: Lead and innovate ON & OFF Premise channel by driving brand success through strategic initiatives, impactful relationships, and flawless execution.

Location: Los Angeles

• Position reports to the Western Regional Director, based in Orange County, CA.

Distributor: Southern Glazer’s Wine & Spirits

• Division: Transatlantic

Region Expectations (dependent on location)

80% Southern California

20% Northern California

Time Expectations

80% customer facing

10% distributor facing

10% administrative work

Channel Expectations

70% ON Premise

30% OFF Premise (including chains)

TASKS

• Innovate programs to establish local desirability via expanded distribution and impactful visibility.
• Build a target account list by channel mapping our brand presence in key accounts.
• Build commercial momentum through a distribution drive within the Target Account universe.
• Drive Volume programs in on and off premise accounts.
• Execute POSM in the market to maximize visibility and drive consumer pull.
• Successfully launch all innovation in the on-premise achieving volume and distributions KPI’s as set out by corporate and local management.
• Successfully execute on-premise events and utilize execution recaps to showcase success.
• Conduct monthly/quarterly/yearly planning and market performance recap/review sessions with State Manager and Distributor teams to identify areas of opportunity and risk.
• Develop trade-up programs (By the Glass, Large Format listings, Rarities).
• Build a solid network of influencers through organic endorsement in the region.
• Inspire and lead our distributor network to become ambassadors for the brand.
• Execute educational seminars, brand activations, pairings dinners, private client lists, and AOS sponsored events.

COMMERCIAL KPI’s

TARGET ACCOUNTS

• Identify and execute KEY account targets in the state. Build a strategic approach to grow share in these accounts and capture impactful visibility via menu prints, backbar visibility, activation execution, and display activity.
• Identify gaps in the market and expand distribution on multiple expressions and format sizes.
• Determine a full list of High Energy, Restaurants (Trendy Vibe Dining and Fine Dining) High-End Department Stores, Hotels, Resorts, etc and build a tiered approach to KPI tracking.

FLAGSHIP ACCOUNTS - Within the Target Account universe, develop Flagship accounts that will:

• Target MENU - BTG placements, bottle service, expanded distribution, display activity, impactful visibility.
• Deliver innovation and allocated items by creating scarcity and rarity in the market.
• Maintain and update KPI tracker on a regular basis as determined by the Regional Director.
• Work with the Regional Director and local market to determine the commensurate level of POSM, market fit, and A&P to support these Flagship Accounts.

ALLOCATIONS

• Work closely with the Regional Director to manage allocations of special SKUs.
• Recommend inventory necessary to achieve market objectives.
• Expand distribution on large formats and develop programming to leverage unique offerings.

T&E MANAGEMENT

• Track monthly T&E according to the provided budget.
• Track account support against distribution and volume KPIs.
• Work with the Regional Director on an annual calendar for market visits and blitzes.

QUALITATIVE KPI’s

FLAGSHIP ACCOUNTS

• Create an event program to support Flagship Accounts.
• Leverage the listing of Limited Editions and Rarities to drive brand visibility and awareness.

EDUCATION & TRAINING

• Educate and inspire the distributor sales team to achieve brand standards via consistent communication, staff training, educational seminars, GSMs, team outings, activation dinners, and more.
• Establish training calendar and track progress with the Regional Director.

EVENTS

• Support markets in hosting external luxury events and partnerships.
• Representative to host internal events to promote Brand advocacy.

QUALIFICATIONS

• Brings a minimum of 5+ years’ experience as a Market/Account Manager and/or Brand Ambassador.
• Brings a minimum of 5+ years’ experience working with wine and spirits brands through multi-tiered distribution channels.
• Holds sufficient wine and spirits knowledge/certifications and eagerness to expand learning.
• Partnership Skills: Demonstrated ability to build and maintain effective working relationships with key stakeholders, while actively seeking opportunities to collaborate with leaders across various channels, functions, and geographies.
• Outstanding time management skills and high level of integrity.
• Proficient in using Microsoft Office.
• Based in California and maintains established relationships within ON & OFF premise accounts and distributor.
• Professional 4-door vehicle that aligns with car allowance.
• Must be able to work a flexible schedule including evenings and weekends.
• Able to lift up to 35 pounds.

BENEFITS

• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs).
• YOURSELF: Paid time off policy including holidays, sick time.
• WEALTH: 401(k) program with company match.

The expected compensation for this position is merit-based with a bonus potential of up to 20%.

** Pay is based on several factors including market location, qualifications, skills, and experience.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

Armand de Brignac USA strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Armand de Brignac USA recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Armand de Brignac USA may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.