Manager Customer Marketing, Furniture

Staples; Framingham (MA); On-site; USD 80,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic Manager of Customer Marketing to lead outreach strategies for Furniture buyers. This role requires a results-oriented professional adept in strategic planning and customer insights. You will collaborate with various teams to create a seamless customer experience across sales, email, and digital media. Join a diverse marketing team that values creativity and analytical skills, and be part of a culture that promotes inclusivity and professional growth. This is a fantastic opportunity to make a significant impact in a vibrant and evolving environment.

Benefits

22 days of PTO

Holiday Schedule

Online and Retail Discounts

Company Match 401(k)

Physical and Mental Health Wellness programs

Qualifications

• 6+ years of strategic planning and B2B sales/marketing experience.
• Ability to drive strategy using customer insights and data.

Responsibilities

• Develop and drive sales and marketing strategies for Furniture buyers.
• Lead with customer data to enhance customer experience across touchpoints.

Skills

Strategic Planning

Sales and Marketing

Customer Insights

Analytical Skills

Communication Skills

Creative Problem-Solving

Education

Bachelor’s Degree in Marketing or Communications

Job description

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Staples is business to business. You’re what binds us together.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

The Manager, Customer Marketing is responsible for developing and driving coordinated sales and marketing outreach strategies for the Staples Advantage business, specifically for Furniture buyers. He or she will lead with customer data and insights to develop plans that deliver a cohesive customer experience across touchpoints including sales, email, digital media and site. The Manager, Customer Marketing will work cross-functionally with multiple teams, including customer analytics, customer insights, merchandising, sales, creative agency, circulation, and vehicle owners

What you’ll be doing:

• Develop and drive coordinated sales and marketing outreach strategies for the Staples Advantage business, specifically for Furniture buyers.
• Lead with customer data and insights to develop plans that deliver a cohesive customer experience across touchpoints including sales, email, digital media, and site.
• Partner with merchandising, sales, and customer insights to develop a deep understanding of the furniture business, including customer wants and needs, pain points, product offerings, and solutions.
• Build a library of content such as buying guides, photography, customer testimonials, and more.
• Create a pipeline of testing and learning, with clear goals and actions based on test results.
• Oversee the tactical execution of plans, ensuring flawless execution.
• What you bring to the table:
• Experienced, results-oriented, and customer-centric sales and marketing professional with the ability to drive strategy using customer insights and transactional data.
• Demonstrated strategic thinking and creative problem-solving activities.
• Team-orientation, with an affinity for influencing and working across functions in a dynamic, often-changing environment.
• Strong leader; able to keep initiatives moving on time, on budget, and with attention to detail. Able to foresee and prevent problems in advance and fix any issues quickly.
• Excellent oral and written communication skills and strong interpersonal skills.
• Strong analytical skills; able to articulate the most important business questions and develop recommendations and action plans based on data.
  
  

What you bring to the table:

• Experienced, results-oriented, and customer-centric sales and marketing professional with the ability to drive strategy using customer insights and transactional data.
• Demonstrated strategic thinking and creative problem-solving activities.
• Team-orientation, with an affinity for influencing and working across functions in a dynamic, often-changing environment.
• Strong leader; able to keep initiatives moving on time, on budget, and with attention to detail. Able to foresee and prevent problems in advance and fix any issues quickly.
• Excellent oral and written communication skills and strong interpersonal skills.
  
  

What’s needed- Basic Qualifications:

• 6+ years strategic planning and sales/marketing experience
• Previous experience in B2B sales and marketing
  
  

What’s needed- Preferred Qualifications:

• Bachelor’s Degree in Marketing or Communications
• Previous experience with marketing in a furniture-related industry
  
  

We Offer:

• Inclusive culture with associate-led Business Resource Groups
• 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Office Equipment

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