Senior Performance Influencer Marketing Lead (Remote)

Ruby Labs Ltd; New York (NY); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work environment

Large budgets and ownership

Performance bonus

Competitive compensation

Equipment provided

Growth opportunities

Job summary

Ruby Labs Ltd is seeking a Senior Influencer Marketing Manager to establish and scale influencer marketing for a core D2C subscription product. You will own planning, budgeting, and execution across Europe, Latin America and Asia, driving subscriptions and ROI with a hands-on UA team support.

In this performance role, you will manage creator relationships, negotiate deals, and implement tracking. You will work in a fast-paced environment with large budgets and clear success metrics.

Qualifications

• 3+ years in influencer marketing with a performance focus for D2C/subscription apps or online products.
• Managed influencer budgets of US$50K+ per month with measurable CPA/ROI.
• Hands-on experience in Europe, Latin America or Asia markets.
• Experience sourcing and negotiating with creators directly.
• Experience with CPA and hybrid deals and tracking setup.

Responsibilities

• Build influencer marketing from zero: markets, platforms, creator tiers, deal models and budget.
• Launch and scale campaigns based on paid subscriptions and ROI.
• Prioritize markets by results; start where cost per subscription is lowest.
• Find and qualify creators on TikTok, Instagram and YouTube for diverse regions.
• Negotiate deals (flat fee, CPA, hybrid) linked to results; manage end-to-end cycle.
• Set up tracking and be accountable for channel data (spend, CPA, ROI).
• Maintain a creator network and keep price/results learnings up to date.

Skills

Influencer marketing (performance)

Budget management (US$50K+/mo)

Regional experience (Europe/LatAm/Asia

Negotiation and outreach

Tracking and attribution

Fluent English

Tools

Modash

CreatorIQ

Upfluence

Job description

Ruby Labs Ltd is seeking a Senior Influencer Marketing Manager to establish and scale influencer marketing for a core D2C subscription product. You will own planning, budgeting, and execution across Europe, Latin America and Asia, driving subscriptions and ROI with a hands-on UA team support.

In this performance role, you will manage creator relationships, negotiate deals, and implement tracking. You will work in a fast-paced environment with large budgets and clear success metrics.