Senior Influencer Marketing Manager (Performance)

Ruby Labs; New York (NY); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work environment

Large budgets and ownership

Performance bonus

Competitive compensation

Equipment provided

Growth opportunities

Job summary

Ruby Labs Ltd is seeking a Senior Influencer Marketing Manager to establish and scale influencer marketing for a core D2C subscription product. You will own planning, budgeting, and execution across Europe, Latin America and Asia, driving subscriptions and ROI with a hands-on UA team support.

In this performance role, you will manage creator relationships, negotiate deals, and implement tracking. You will work in a fast-paced environment with large budgets and clear success metrics.

Qualifications

• 3+ years in influencer marketing with a performance focus for D2C/subscription apps or online products.
• Managed influencer budgets of US$50K+ per month with measurable CPA/ROI.
• Hands-on experience in Europe, Latin America or Asia markets.
• Experience sourcing and negotiating with creators directly.
• Experience with CPA and hybrid deals and tracking setup.

Responsibilities

• Build influencer marketing from zero: markets, platforms, creator tiers, deal models and budget.
• Launch and scale campaigns based on paid subscriptions and ROI.
• Prioritize markets by results; start where cost per subscription is lowest.
• Find and qualify creators on TikTok, Instagram and YouTube for diverse regions.
• Negotiate deals (flat fee, CPA, hybrid) linked to results; manage end-to-end cycle.
• Set up tracking and be accountable for channel data (spend, CPA, ROI).
• Maintain a creator network and keep price/results learnings up to date.

Skills

Influencer marketing (performance)

Budget management (US$50K+/mo)

Regional experience (Europe/LatAm/Asia

Negotiation and outreach

Tracking and attribution

Fluent English

Tools

Modash

CreatorIQ

Upfluence

Job description

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer‑led products, and we're always looking for passionate individuals to join us. Learn more about our story at: about-us/About the role

We are looking for a Senior Influencer Marketing Manager to build influencer marketing as a new performance channel for one of our core D2C subscription products — a product that has already acquired over 100 million users through paid ads on every major network. Influencers are a new channel for us: you will own it end to end — from the first plan to a scaled channel across Europe, Latin America and Asia. You will report to the Head of User Acquisition.This is a performance role, not brand awareness. Every collaboration is measured by paid subscriptions, CPA and ROI. Data and tracking are already in place, and a hands‑on UA team will support you.We give large budgets and expect a highly experienced person in return: someone who thrives in a very fast‑paced environment and takes full accountability for the channel’s data and metrics.

Key Responsibilities

• Build the Channel
  • Build influencer marketing from zero: markets, platforms, creator tiers, deal models and budget, in a written plan.
• Launch first campaigns within your first month, then scale the ones that pay back.
• Prioritise markets by results: start where the cost per subscription is lowest, then expand.
• Creators & Deals
  • Find and qualify creators on TikTok, Instagram and YouTube in Europe, Latin America and Asia.
  • Build a network of creators, agencies and creator networks in each region.
  • Negotiate deals: flat fee, CPA, hybrid. Keep the cost of every deal tied to its result.
  • Manage the full cycle: outreach, contract, brief, content approval, publication, payment.
• Tracking & Results
  • Set up tracking for every creator: unique links, attribution.
  • Be fully accountable for the channel's data and metrics: spend, subscriptions, CPA and ROI per creator. Keep the numbers accurate and report weekly with a clear decision — rebook, scale or stop.
  • Keep a database of creators, prices, results and learnings.

Qualifications

• 3+ years in influencer marketing with a performance focus — for D2C subscription apps, mobile apps or online products.
• Managed influencer budgets of $50K+ per month with measurable results: spend, number of creators, CPA or ROI (examples required).
• Hands‑on experience in at least one of our regions: Europe, Latin America or Asia.
• Experience sourcing and negotiating with creators directly, not only through agencies.
• Experience with CPA and hybrid deals.
• Experience setting up tracking: links, attribution.
• Knowledge of TikTok, Instagram and YouTube rules for sponsored content.
• Fluent written & spoken English.

Nice to have

• Built an influencer channel from zero.
• Experience with influencer platforms and tools (Modash, CreatorIQ, Upfluence or similar).
• Experience with health, education or self‑improvement products.

Working Attributes

• Results over reach — measures every deal by subscriptions, not views.
• Owns the numbers — knows the CPA and ROI of every creator without asking an analyst.
• Hands‑on — does outreach and negotiation personally.
• Thrives in a fast‑paced environment — launches, measures and decides in days, not months.
• Organised — tracks every creator, deal and payment.
• Reliable — delivers what was promised, when it was promised.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

• Build a new channel from zero, with large budgets and full ownership
• Product with 100M+ users and proven ads to learn from
• Remote work environment (work from anywhere)
• Competitive compensation — details shared during interview
• Performance bonus tied to channel results, on top of salary
• Company‑provided equipment (if needed)
• Be part of our fast‑growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)
• Technical Interview (60 minutes)
• Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

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