Senior Performance Influencer Marketing Lead

Ruby Labs Ltd; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Ruby Labs is seeking to establish influencer marketing as a new performance channel for a D2C product with 100M+ users. You will own the channel end-to-end and report to the Head of User Acquisition.

Key responsibilities include sourcing and negotiating with creators across TikTok, Instagram, and YouTube in Europe, LatAm, and Asia, and owning tracking metrics such as spend, subscriptions, CPA, and ROI per creator. The role requires a hands-on, organized approach in a fast-paced environment.

Qualifications

• Experience building influencer partnerships
• Ability to analyze CPA and ROI
• Comfort working in a fast-paced environment

Responsibilities

• Source and negotiate with creators on TikTok, Instagram, and YouTube in Europe, LatAm, and Asia.
• Own tracking and metrics: spend, subscriptions, CPA, and ROI per creator.

Skills

Influencer marketing

Negotiation

Analytics

Content partnerships

Job description

Ruby Labs is seeking to establish influencer marketing as a new performance channel for a D2C product with 100M+ users. You will own the channel end-to-end and report to the Head of User Acquisition.

Key responsibilities include sourcing and negotiating with creators across TikTok, Instagram, and YouTube in Europe, LatAm, and Asia, and owning tracking metrics such as spend, subscriptions, CPA, and ROI per creator. The role requires a hands-on, organized approach in a fast-paced environment.