Senior Performance Creative Strategist — Hybrid

Dentsu; Chicago (IL); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu Creative US in Chicago is seeking a Senior Strategist – Performance Creative to turn data into clear, actionable strategy across strategy, creative, media, and analytics. You will develop client-ready briefs, testing plans, learning agendas, and performance narratives, and build trusted relationships with clients and internal teams.

You will synthesize research, define hypotheses, design tests (A/B, multivariate), connect audience and channel with business goals, and mentor junior

Qualifications

• 4+ years of professional experience in performance marketing, creative strategy, digital strategy, media, analytics, or related field.
• Experience turning research and campaign data into actionable insights, hypotheses, and recommendations.
• Strong written, verbal, analytical, storytelling, and presentation skills.
• Bachelor’s degree in marketing, communications, business, analytics, or related field, or equivalent professional experience.

Responsibilities

• Compile, analyze, and present relevant primary and secondary research with limited direction.
• Formulate clear hypotheses and recommend testing methods (A/B, multivariate, sequential).
• Develop creative test plans and learning agendas connecting audience, message, format, channel, and objectives.
• Analyze test results, identify initial patterns, and translate findings into next actions.
• Lead the development of creative briefs, performance narratives, content frameworks, and optimization recommendations.

Skills

Performance marketing

Creative strategy

Digital strategy

Analytics

Audience strategy

Media

Education

Bachelor’s degree in marketing, communications, business, analytics, or related field, or equivalent

Job description

Dentsu Creative US in Chicago is seeking a Senior Strategist – Performance Creative to turn data into clear, actionable strategy across strategy, creative, media, and analytics. You will develop client-ready briefs, testing plans, learning agendas, and performance narratives, and build trusted relationships with clients and internal teams.

You will synthesize research, define hypotheses, design tests (A/B, multivariate), connect audience and channel with business goals, and mentor junior