Senior Patient Strategy & Engagement Director

BioSpace; Plainsboro Township (NJ); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) plan

Paid time off

Job summary

Novo Nordisk in the United States seeks an Associate Patient Strategy and Engagement Director to shape an insights-driven consumer marketing strategy and omnichannel execution for our therapies. You will advance patient-centered experiences, align cross-functional teams, and drive measurable performance across brand initiatives.

The role emphasizes segmentation, journey mapping, and innovative market tactics to differentiate our brands, with travel up to 20–30% as needed.

Qualifications

• Bachelor’s degree; Master’s degree preferred
• 10+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical industry required
• Proven knowledge of the pharmaceutical industry including medical, regulatory, clinical processes and market dynamics preferred
• Ability to manage complexity with competing priorities
• Consumer marketing experience leading brand strategy development and campaign development through promotional asset execution
• Proven success in developing consumer marketing strategy through understanding market dynamics
• Strong strategic thinking and analytical skills with ability to translate insights into actionable marketing strategies
• Proven track record of innovative market tactics/high impact results (ROI)
• Excellent planning, organizational skills and attention to detail
• Excellent communication and stakeholder management skills

Responsibilities

• Defines the pre-launch/launch consumer-related brand objectives and activation strategy
• Supports brand messaging and core campaign development
• Advises on strategic planning and competitive landscape
• Maps patient journeys and identifies touchpoints to enhance experience
• Identifies patient segments and develops targeted strategies
• Leads omnichannel integration and customer engagement planning
• Establishes KPIs and reports on strategy effectiveness
• Drives continuous improvement and life cycle activities
• Oversees patient services strategy and cross-functional pull-through

Skills

Brand management

Marketing strategy

Omnichannel marketing

Patient engagement

Strategic planning

Data analytics

Stakeholder mgmt

Leadership

Communication

Cross-functional

Education

Bachelor’s degree

Master’s degree

Job description

Novo Nordisk in the United States seeks an Associate Patient Strategy and Engagement Director to shape an insights-driven consumer marketing strategy and omnichannel execution for our therapies. You will advance patient-centered experiences, align cross-functional teams, and drive measurable performance across brand initiatives.

The role emphasizes segmentation, journey mapping, and innovative market tactics to differentiate our brands, with travel up to 20–30% as needed.